persuasion | Cooler Insights

10 Effective Ways to Craft Persuasive Content on Social Media

Walter — Tue, 05 Oct 2021 00:22:37 +0000

Make your social media marketing content more effective by adopting these 10 principles of persuasion.

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Why Pre-Suasion Matters and How It Works in Marketing

Walter — Tue, 27 Apr 2021 00:06:10 +0000

Master the art and science of persuasion and social influence with these key ideas of Pre-suasion by Robert Cialdini.

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Mastering Persuasion in Sales, Advertising and PR

Walter — Sun, 14 Dec 2014 12:29:20 +0000

How can we harness the power of persuasion in sales, advertising and public relations? Check out these handy tips and improve your communication today.

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To Sell Is Human: Book Review

Walter — Wed, 07 Aug 2013 08:02:00 +0000

Do you know that 40% of our time at work is engaged in selling, even if we’re not in sales? Or that “Bob the Builder” can be a sales trainer? Sprinkled with discoveries from fields such as behavioural economics, life coaching, and improv acting, To Sell Is Human: The Surprising Truth About Moving Others by […]

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