Cai Guo Qiang’s artworks are a blend of interestingness with intensity (courtesy of Topical Musings)
Anybody who is plugged into the new world of marketing knows that the centres of gravity have shifted.
With the gradual death of the “hard sell” marketer, consumers are increasingly attracted to a new breed of advocates and influencers.
This new generation of opinion leaders and shapers are found both inside and outside today’s organisations.
Everybody knows that we are now in a recessionary economy. The diagnosis doesn’t look good for the months ahead, and there may be further job losses in the horizon. It is also an employer’s market now and good candidates are more readily available.
Against such a backdrop, it is more crucial than ever to present yourself in a positive light during job interviews. After working so hard to secure it battling with hundreds of other candidates (and it does get this plentiful), the last thing you need is to throw it all away by being ill-prepared.
Richard Branson’s personal brand is synonymous with that of Virgin.
Was reading Steve Rubel’s post about The Golden Age of Individualism which pointed to this decade old gem by management guru Tom Peters. In Tom’s article on the “Brand Called You”, he wrote about the need to establish oneself as an authority on the matters which one is passionate about, the importance of influence and visibility, and the need to have BOTH style and substance.
In the age of social media and the democratisation of information, all of us become more important than ever before. I am sure everybody would have read or heard about Time Magazine’s Person of the Year : You. Everybody’s vote now counts more strongly than ever before in the world of business and commerce.
Jonathan Schwartz , CEO of Sun Microsystems and avid blogger
Calling all Chairpersons, CEOs and Managing Directors! We’d love to read what you think so start blogging now.
Wait a minute, I hear you say. Why on Earth should the head honchos of organisations open themselves up to public scrutiny and ridicule by blogging?