https://stg.coolerinsights.com Content Marketing and Social Media Agency in Singapore Sun, 17 Sep 2017 08:27:45 +0000 en-GB hourly 1 https://wordpress.org/?v=6.2.6 https://stg.coolerinsights.com/wp-content/uploads/2015/09/cropped-Cooler-Insights-Square-Logo-32x32.jpg https://stg.coolerinsights.com 32 32 https://stg.coolerinsights.com/2013/12/lightseeker-a-musical-space-age-fantasy/ https://stg.coolerinsights.com/2013/12/lightseeker-a-musical-space-age-fantasy/#respond Mon, 02 Dec 2013 22:56:00 +0000 http://coolerinsights.com/uncategorized/2013/12/lightseeker-a-musical-space-age-fantasy/ Courtesy of Resorts World Sentosa (RWS) Billed as a “multi-million dollar fantasy musical”, LightSeeker is Resorts World Sentosa’s third original production and a first time collaboration with famed local songwriter Dick Lee. Produced by Andrea Teo (formerly of Under One Roof and Phua Chu Kang fame), the 90-minute musical boasts of spectacular visuals, acrobatic action […]

The post LightSeeker – A Musical Space Age Fantasy first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2013/12/lightseeker-a-musical-space-age-fantasy/feed/ 0 https://stg.coolerinsights.com/2012/03/voyage-de-la-vie-singapores-first-theatrical-circus/ https://stg.coolerinsights.com/2012/03/voyage-de-la-vie-singapores-first-theatrical-circus/#comments Sat, 31 Mar 2012 10:08:00 +0000 http://coolerinsights.com/uncategorized/2012/03/voyage-de-la-vie-singapores-first-theatrical-circus/ Thanks to Resorts World Sentosa, I was recently given a pair of tickets to their ongoing “rock circus” performance Voyage de la Vie as part of their Date Night, as well as a complimentary bottle of sparkling wine. As my wife has seen the show previously, I decided to bring my boy Ethan along. Helmed […]

The post Voyage de la Vie – Singapore’s First Theatrical Circus first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2012/03/voyage-de-la-vie-singapores-first-theatrical-circus/feed/ 1 https://stg.coolerinsights.com/2011/12/the-role-of-showmanship-in-marketing/ https://stg.coolerinsights.com/2011/12/the-role-of-showmanship-in-marketing/#respond Sun, 25 Dec 2011 15:55:00 +0000 http://coolerinsights.com/uncategorized/2011/12/the-role-of-showmanship-in-marketing/ On a recent visit to Takashimaya Shopping Centre for Christmas shopping, my family visited their highly popular basement food mall area looking for gift ideas. Amidst the festive air, I noticed that there were many stalls offering gourmet food items for sale where the delectable pastries and candies were made ‘live’ by chefs. Wielding their […]

The post The Role of Showmanship in Marketing first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2011/12/the-role-of-showmanship-in-marketing/feed/ 0 https://stg.coolerinsights.com/2009/09/all-of-capitalist-life-is-but-a-stage/ https://stg.coolerinsights.com/2009/09/all-of-capitalist-life-is-but-a-stage/#respond Sat, 05 Sep 2009 03:29:00 +0000 http://coolerinsights.com/uncategorized/2009/09/all-of-capitalist-life-is-but-a-stage/ American Girl dolls casting their branded charms (Courtesy of Lauren-xo) “Lights, cameras, action!” Put on your “costumes”, don your best “branded” behaviour, and perform in the stage of life’s biggest commercial brands. That seems to be the key message of Maurya Wickstrom’s volume Performing Consumers which described the multiple ways in which big brands endear […]

The post All of (Capitalist) Life is But a Stage first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2009/09/all-of-capitalist-life-is-but-a-stage/feed/ 0