outdoor media | Cooler Insights

Sexy Selling in Less than 10 Words

Walter — Mon, 15 Jun 2009 00:00:00 +0000

If this outdoor advertisement doesn’t catch your eye, I suppose nothing else will. No prizes for guessing what product they are pushing for! What’s more interesting though is how a seemingly simple advertisement like this follows the age-old rule of AIDA. In advertising parlance, this means Attention, Interest, Desire and Action. 1) Attention – Obviously […]

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Winning $10,000 on a Bus

Walter — Wed, 21 Nov 2007 00:34:00 +0000

As a regular commuter on public buses and a marketer, I tend to notice the many different ways in which companies advertise their products and services. Increasingly, more and more purveyors of outdoor and out-of-home media are selling advertising spaces in practically every which way you turn. Including beside the handles of buses, as you […]

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An EX-traordinary Ad

Walter — Tue, 28 Aug 2007 22:37:00 +0000

See the bus stop ad above? It is part of the highly successful Yellow Ribbon campaign organised by a whole host of different agencies and NGOs, which aim to integrate ex offenders back into society. I remembered watching the TV commercial which was rather emotional and heartwarming. What caught my attention was the bold black […]

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An Effective Ad

Walter — Wed, 15 Aug 2007 14:26:00 +0000

Spotted this huge, monstrous outdoor billboard plastered across People’s Park Complex. If this doesn’t catch your attention, I suppose nothing will. Great work by the Traffic Police which gets the message across and yet isn’t too gory or gruesome.

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Wanted Ads

Walter — Mon, 06 Aug 2007 22:07:00 +0000

Spotted the above poster advertisement at a bus stop recently on my way home. A few years ago, such an advertising concept using headlines that screamed “WANTED”, “MISSING” or “REWARD” would probably have caught one’s attention. I remembered that SPH used this style of advertising way back in 2000 in a fund raiser called The […]

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8 Ways to Advertise Outdoors

Walter — Mon, 14 May 2007 23:31:00 +0000

In my recent series of posts, I have blogged about the increasing prevalence and popularity of outdoor advertising in Singapore. As cited in a recent survey, both taxi and bus advertising are on the increase. The growth in outdoor advertising has in fact led to the creation of its own awards – the Singapore Outdoor […]

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Moo-ing in the Wrong Pasture?

Walter — Wed, 02 May 2007 06:23:00 +0000

Colourful cows along River Valley Road below Fort Canning Park Many would have noticed the return of the colourful cows in open fields in the city. Those of us in the marcoms profession may recognise these “moo-ing” mascots to belong to Moove Media, an outdoor advertising company owned by the transport behemoth ComfortDelgro group – […]

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