Business photo created by jcomp – www.freepik.com
Congratulations! You’ve just newly launched your startup business in Singapore.
As you mull over the thousand and one things you need to do to fuel your entrepreneurial venture, there is one thing you simply cannot ignore.
Business photo created by jcomp – www.freepik.com
Digital marketing is all the rage here in Singapore. Especially given our country’s aspiration to be a Smart Nation!
And for good reason too, given how much time the average Singaporean and resident spends online.
Is Social Media Marketing not yielding the results which you want? Well, you aren’t alone.
With the increasing cost of advertising on Facebook (70 percent increase in 2018 with 17 percent drop in impressions), and growing consumer distrust of social networks, the social media game will get tougher for brands in 2019.
Being a digital marketer is a lot like being a detective.
While your goal isn’t to nab a cold-blooded murderer (thankfully), you do need the right investigative skills and techniques to solve your “online marketing cases.”
Your website is probably the most important piece of digital real estate for your business. Unfortunately, it may also be the most neglected.
To ensure that you can win trust and provide a good user experience online, there are several best practices that you should observe.
Wish to improve your online conversion rates? Want to attract more customers to buy from you?
Anchor your digital marketing strategy on the firm foundations of web psychology.
The travel and hospitality business is a highly competitive and brutal one.
Just look at the number of airlines filing for bankruptcy, or travel agencies which have closed down (like the highly regarded Misa Travel).
What can you do improve conversion on your website? How should you optimize your copy and designs to increase opt-ins and purchases?
In our digital and mobile-first world, having a well-designed and User Experience (UX) optimized website is an absolute must.
How do you write so well on social media? What can I do to speed up my writing skills?
These are two of the most common questions I’ve often been asked as a digital marketing trainer, content marketing specialist, and business blogger.
It’s the most wonderful time of the year!
Everybody is in a festive mood as work winds down during the Christmas season. With the bounty of year-end bonuses plus the long stretch of holidays, your customers could be in the right frame of mind to spend.