Social media is a good servant but a bad master. Especially when you’re battling a crisis.
From service failures and rogue employees to product quality issues—virtually any lapse can be blown out of proportion online.
Tag: Online crisis
Top Tips To Tame a PR Crisis [INFOGRAPHIC]
What should you do when a public relations (PR) crisis starts to brew? Or more importantly, what should you avoid doing when an emergency, scandal or disaster strikes your company?
Wonder no more because the good folks from News Exposure have come up with an infographic detailing what the top tips for managing a PR crisis should be.
What AirAsia Can Teach Airlines About Crisis Communications
AirAsia’s Tony Fernandes – a model for airline CEOs (courtesy of Says.com)
Airline incidents and accidents are magnets for public attention.
Unlike a common road accident or a train delay, an air disaster is both dramatic and tragic.
Nikon Photo Contest: Viral Sensation or PR Fiasco?
Courtesy of Nikon Facebook
“Look up in the sky! It’s a bird… It’s a plane… It’s a doctored photo which won a Nikon trolley bag!”
OK, just in case you were hiding behind a huge rock over the past 48 hours or so, a huge viral Facebook event has overtaken Singapore. Shutterbugs everywhere are talking about this photo contest so widely that it will probably become the most “viral” Facebook photo contest ever organised in Singapore.