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Can Bad Online Publicity Be Good PR For Your Brand?

Walter — Thu, 17 May 2018 05:31:48 +0000

Can bad news with negative virality be good for your brand? Only under certain circumstances. Learn what these are here.

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8 Things You Didn’t Know About The Media

Walter — Thu, 22 Sep 2016 01:49:28 +0000

One of the greatest influencers of human behaviour, the media is a part of our everyday lives. However, do you know that much of what you read, hear or view may not be the entire story?

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How Massive Media Influences Global Incidents

Walter — Sun, 18 Jan 2015 12:51:32 +0000

How do rapid and massive peaks and crashes in media publicity influence us? Discover the 5 effects of media publicity and why extensive media coverage may be a double-edged sword.

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Want Your Kid to be a Whizzard?

Walter — Sat, 03 Nov 2012 05:29:00 +0000

OK, the exams are over. We parents can all relax now, right? Wrong! If anything, long holidays can be more terrifying for parents. I mean, you can’t possibly let your kid be playing computer games all day long, right? Wouldn’t his or her brain turn to mush? Fortunately, there is a solution for us befuddled […]

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Newsjacking – A Dirty Little Secret in PR

Walter — Thu, 06 Sep 2012 23:20:00 +0000

Have you heard of the term newsjacking? Learn to deploy one of the most commonly used strategies in content and social media marketing here.

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The Age of (Im)Morality and Immortality

Walter — Sun, 14 Mar 2010 02:11:00 +0000

Jack Neo and his wife Irene Kng (courtesy of Syokkahwin.com) By now, everybody would have read, listened, spoken about or viewed news about Jack Neo, his wife, and his dalliances with Wendy Chong. The local and international media has gone wild with the latest celebrity news in every channel, and tremendous buzz has been generated […]

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In Media Relations, Timing is Everything

Walter — Wed, 14 May 2008 22:36:00 +0000

The horrific Sichuan Earthquake left many dead or injured (courtesy of szbluewater) The recent spate of cataclysmic events happening around our region is simply awful. To date, more than 50,000 people in the Sichuan area are either dead, missing or buried, and Cyclone Nargis in Myanmar has left more than two million homeless and tens […]

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Death of Mainstream Media? Not Just Yet

Walter — Mon, 19 Mar 2007 06:50:00 +0000

Singapore’s ad expenditure in 2006. Source: Nielsen Media Research Recent newspaper reports indicated that ad expenditure in Singapore has risen by about 4% to $1.94 billion last year. This reversed an 8.3% decline the previous year before. Entertainment outlets and services were the biggest mainstream media spenders at $202.5 million. This was followed by the […]

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10 Tips to Hit the Headlines

Walter — Tue, 20 Feb 2007 01:00:00 +0000

This is a rehash of something I wrote for a major national newspaper more than two years ago. I have tweaked it to be more comprehensive, with the general principles remaining the same. Of course, this doesn’t guarantee coverage everytime, but if at first you don’t succeed, try, try again! Here are 10 tips to […]

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