Museum strategies | Cooler Insights

Smithsonian Institution: A World Class Museum Operator

Walter — Fri, 04 Nov 2011 14:56:00 +0000

Aerial view of the Smithsonian museums in Washington DC (source: Tripadvisor) As part of the Business Of Heritage conference, I had the pleasure of learning about how the Smithsonian Institution built its world class reputation as a leading museum brand. Delivering the talk was Ms Elizabeth Duggal, Director of International Museum Professional Education Programme of […]

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Technology in Museums – Some Surprising Findings

Walter — Thu, 11 Aug 2011 12:59:00 +0000

I couldn’t believe my eyes when I read this 2009 article in Museum Audience Insight on how technology is actually preferred by older museum visitors to younger ones. Have a look at the chart below: Courtesy of Museum Audience Insight According to their findings of visitors to Outdoor History Museums, , “… people under thirty […]

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Managing Visitor Fatigue in Museums and Attractions

Walter — Fri, 22 Jul 2011 14:20:00 +0000

Museum visits needn’t be a yawn if you design them well (Courtesy of BelieveJay) While doing some desktop research recently, I came across an interesting article by Gareth Davey titled “What is Museum Fatigue?” in InformalScience. The academic piece explained why visitors get tired when visiting museums, and proposed how we can better manage visitor […]

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Visitor Strategies @ V&A Museum

Walter — Mon, 25 Apr 2011 12:52:00 +0000

The V&A (formerly Victoria and Albert Museum) in the UK is one of the leading museum groups on the British isles and an international cultural brand. It comprises the V&A Museum at South Kensington, the V&A Museum of Childhood at Bethnal Green, and its archives and stores at Blythe House, Kensington Olympia. Like many British […]

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