Is content marketing driving you nuts?
Well if it does, this article may be just the thing for you. Especially if you adore those cute furry little things that scurry up trees around your neighbourhood.
Is content marketing driving you nuts?
Well if it does, this article may be just the thing for you. Especially if you adore those cute furry little things that scurry up trees around your neighbourhood.
Do you know legendary Kung Fu megastar Bruce Lee is still rocking it on social media even though he died 43 years ago?
Famed for elevating the status of Asians in action movies, the acclaimed Hong Kong American actor, martial artist and filmmaker is well known for his unique blend of signature martial arts moves and sagely wisdom.
Image source
I’ve always been fascinated with the metamorphosis of moths and butterflies.
How in the world does an ugly, leaf munching caterpillar transform into a beautiful, flower sipping butterfly?
Or perhaps a handsome tropical swallowtail moth aka Lyssa zampa (in Singapore’s context).
Have you used metaphors for your marketing efforts? What were the outcomes of your attempts?
An integral part of your everyday life, Analogies and Metaphors are popular storytelling methods which simplify complex ideas and imbue them with meaning. They help to make your advertisements, articles, and brand stories come alive.
An example of an advertising analogy and metaphor (source of image)
Have you wondered why certain speakers and writers can bring their ideas across so elegantly? How do they transform a complex (and sometimes obscure) concept into one which we can see in our heads with such clarity and definition?
The answer lies in their ability to to tell stories with rich and powerful analogies, allegories and metaphors.
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