Melbourne city | Cooler Insights

Outdoor Advertising in Melbourne

Walter — Mon, 04 May 2009 00:57:00 +0000

In a city like Melbourne where the streets are often chock full of people, it is important for brands to invest in outdoor marketing to gain visibility, awareness and affinity, especially those targeting end consumers. Depending on the objective of the advertiser, these can be highly brand-oriented without any calls for action or be tactical […]

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Alleys, Alcoves and Alcohol

Walter — Fri, 27 Mar 2009 22:28:00 +0000

Through the kind invitation of Tim Richards (who incidentally has a nice travel blog here called Aerohaveno), I had the privilege of visiting two of Melbourne’s famous street pubs and bars, located off the side streets from the junction of busy Elizabeth Street and Little Bourke Street. According to Tim, there are some 200 to 300 […]

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The Madness Behind Hollywood’s Greatest Movie

Walter — Tue, 17 Mar 2009 00:49:00 +0000

Set in 1939, Ron Hutchinson’s Moonlight and Magnolias is a comedic take on what could possibly be the true behind-the-scenes story of the making of Gone With the Wind. The premise goes like this: David O. Selznick has only five days to salvage the production of Margaret Mitchell’s bestselling novel while losing up to $50,000 […]

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Celebrating Responsible Living

Walter — Sun, 22 Feb 2009 23:30:00 +0000

As part of my long walk last weekend, I visited the Sustainable Living Festival held at Melbourne’s Federation Square just beside the Yarra River. It was a pretty interesting encounter for me and shows the extent to which environmental and social consciousness has taken root in this cosmopolitan and multi-cultural city. There were also several […]

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Exploring Melbourne’s Picturesque Parks

Walter — Sat, 21 Feb 2009 10:44:00 +0000

One of the reasons why I like Melbourne so far is because of its well manicured parks and gardens. In a way, the city is similar to Singapore, albeit with more stretches of greenery co-existing harmoniously with the concrete jungle. Coupled with the cool and dry weather, they make excellent locations for sport – lots […]

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