media | Cooler Insights

Present Shock: When Everything Happens Now

Walter — Wed, 20 May 2015 14:37:39 +0000

Gaze into the crystal ball of social theorist Douglas Rushkoff, and learn why the digital age is also the age of the perpetual "now".

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Why Businesses Must Act Like Media

Walter — Sun, 01 Mar 2015 14:28:07 +0000

Learn why your business should act like a media company, and how you can grow awareness and customer affinity through your own media channels.

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StoryBranding: Book Review

Walter — Thu, 06 Feb 2014 05:07:00 +0000

Since time immemorial, humans have been drawn to and persuaded by stories. Discover how you can harness the power of brand storytelling here.

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Evergreen Themes in Marketing

Walter — Thu, 16 May 2013 15:00:00 +0000

Perfume advertisements are guilty of over-exposing celebrities (courtesy of Charlotte Whiting) Watching commercials on TV is a bit like watching the movie Groundhog Day (or more recently Source Code). The same scenes keep re-appearing, like a never ending case of déjà vu. Ad after ad, common themes and tropes surface time and time again.The slick […]

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Public Relations Strategies for Non-Profits

Walter — Thu, 04 Oct 2012 23:10:00 +0000

Photo opportunities are good ways to grab media attention (from SHINE Youth Festival) How can trade associations, societies and NGOs leverage on Public Relations (PR) to get the word out there? What strategies can they apply to “build buzz”? As Vice Chairman of the Association of Singapore Attractions (ASA), one of my jobs is to […]

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