media relations | Cooler Insights

Can Bad Online Publicity Be Good PR For Your Brand?

Walter — Thu, 17 May 2018 05:31:48 +0000

Can bad news with negative virality be good for your brand? Only under certain circumstances. Learn what these are here.

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How Massive Media Influences Global Incidents

Walter — Sun, 18 Jan 2015 12:51:32 +0000

How do rapid and massive peaks and crashes in media publicity influence us? Discover the 5 effects of media publicity and why extensive media coverage may be a double-edged sword.

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Public Relations Strategies for Non-Profits

Walter — Thu, 04 Oct 2012 23:10:00 +0000

Photo opportunities are good ways to grab media attention (from SHINE Youth Festival) How can trade associations, societies and NGOs leverage on Public Relations (PR) to get the word out there? What strategies can they apply to “build buzz”? As Vice Chairman of the Association of Singapore Attractions (ASA), one of my jobs is to […]

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Celebritize Yourself: A Book Review

Walter — Sun, 11 Dec 2011 14:49:00 +0000

Images courtesy of Celebritize Yourself Are you keen to be better known and respected in your field of expertise? Have you wondered how seemingly ordinary folks – policeman, plumbers, teachers and housewives – have risen to become well known household names? If you do, consider adopting the principles written by Marsha Friedman in Celebritize Yourself: […]

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Telling the Bad News

Walter — Wed, 23 Jul 2008 00:07:00 +0000

Crises can be opportunities if handled well, as these Chinese characters show (courtesy of tingilinde) One of the most important skills PR practitioners need to know is crisis communication. That is when things go wrong but need to be made public. Public listed companies would probably be most familiar with this when sharing their quarterly […]

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How Clients Should Manage PR Agencies

Walter — Tue, 04 Dec 2007 23:01:00 +0000

What can a company do to optimize its relationship with its PR agency? Check out these 7 tips on how clients should manage their PR agencies.

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How PR Agencies Should Manage Clients

Walter — Wed, 28 Nov 2007 23:29:00 +0000

What can PR agencies do to manage that "client from hell"? Here are 7 tips to consider if you are a PR consultant - whether inhouse or agency based.

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When PR Stops Working

Walter — Tue, 29 May 2007 22:02:00 +0000

Got this interesting post by Guy Kawasaki which explains why PR doesn’t work in certain situations. According to the PRSite.com’s Margie Zable Fisher, the top 10 reasons are: 1) The client doesn’t understand the publicity process. 2) The scope of work is not detailed and agreed upon by both parties. 3) The client has not […]

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