How can your company or brand create a good story – one that will attract and enchant your audience?
What can you do to improve how you write, produce or shoot your content such that you can hit both the intellectual and emotional nerve centres of your audiences?
What is the fastest growing yet often neglected consumer group? One that has contributed to a demographic bulge of about 77 million people in the US?
Yes, I’m talking about the Baby Boomers, i.e. those born from 1946 to 1964. Hitting their silver years over the next decade or so, Baby Boomers represent the largest age-related demographic group in the world today. In China alone, it is predicted that the 50+ marketplace will swell to a staggering 525.8 million people by 2025.
Ben Simpfendorfer of Silk Road Associates
Are China and India still the “factory” and “outsourced service provider” of the world? How big is the market for Muslim-friendly products and services? What are the promises and perils of trading in the East?
In a sweeping expose on the dynamic forces shaping the “New East”, Ben Simpfendorfer’s The Rise of the New East provides an in-depth view of how the economic resurgence of Asia and the Middle East are changing global markets. Spanning halfway round the globe – from Turkey to the United Arab Emirates to India, South East Asia and China – the book brings one on a fascinating tour of the complex business characteristics governing our neck of the woods.
“Everyone wants to succeed at sales. Most people don’t. It’s not that they can’t. It’s just that they don’t know how.”
Filled with motivational quotes like the ones above, Jeffrey Gitomer’s The Sales Bible is a hard-hitting, no-holds-barred compendium of ideas and techniques to boost one’s success in sales.
All eyes will be on Neymar tonight (courtesy of Happy Holidays 2014)
Tonight (or tomorrow afternoon), soccer fans around the world will be eagerly catching two monumental World Cup 2014 quarter final matches: France vs Germany and Brazil vs Colombia. While many would catch it on TV, I bet that their fingers will be actively updating their Facebook pages, Twitter and Google+ accounts while watching the “beautiful game”.
Indeed, sports and social media is a match made in heaven. The instantaneous, intimate and interactive nature of social and mobile technologies make them perfect platforms to fuel our sporting desires.
Gary Vaynerchuk is a phenomenal storytelling entrepreneur. He is so good in what he does that Businessweek lauded him as “one of the top 20 people every entrepreneur should follow”.
Former founder of Wine Library and author of bestselling social media marketing books like Crush It! and The Thank You Economy, Gary’s straight talking shoot-from-the-hip style has won him many fans.
FREE. Its a powerful word. Everybody loves freebies.
Besides its a great way to attract customers right?
Recently, my family (two adults and one 10 year old) “broke” our record when we paid $91 for breakfast of egg benedicts, pancakes, and fine coffee at a popular cafe. While we were mentally (and financially) prepared for that enjoyable meal, it seemed quite clear that dining out and entertaining can be costly. Especially when we are only free on peak periods – Friday evenings, Saturdays and Sundays.
Fortunately, there is a way for us to have our cake and eat it – without breaking the bank. Introducing The Entertainer Singapore.
Katy Perry’s Prism isn’t getting off to a colourful start (courtesy of The Katy Perry Wiki)
Katy Perry is a global mega-star.
Her music videos on YouTube generate hundreds of million views (over 201 million for “Roar”). Her Facebook fan page has almost 60 million “likes”. Over 47 million followers worship her on Twitter. Her hits (like “Fireworks” and “Teenage Dream”) are so well known that anybody from school kids to grandparents are humming along to their melodies.
Russian psychologist/psychiatrist Bluma Zeigarnik (source of image)
What do video gamers, book worms and waiters taking multiple orders have in common?
Well, they usually remember what they have not completed until the task is done. And then, it literally gets wiped out of their system.
