David versus Goliath by Caravaggio (collection of Museo del Prado)
Storytelling is sweeping the social media world by storm. However, crafting the perfect story can be quite a bitch for the uninitiated.
Thankfully, we’ve got brilliant online storytellers to help us here.
Courtesy of Grameen Foundation (http://www.grameenfoundation.org/)
At the recent PR Academy Conference, I had the treat of listening to Pak Hermawan Kartajaya, who is one of the thought leaders in the asian marketing scene. He spoke about how principle based marketing can lead to greater revenue and consumer goodwill in the longer term.
There are four factors which determine the sustainability of organisational branding: