Yay, Singapore is reopening! Life will get close to normal with the major easing of Covid-19 safe management measures.
From increased group sizes, easing of mask-wearing, to increased workplace capacity, these measures will impact both lives and livelihoods.
Are your latest marketing campaigns stagnating? Do they have that “been-there, done that” feel to them?
You may have tasted success, with genius marketing campaigns propelling your brand to new heights. Or perhaps, your previously published marketing content still has the power to draw eyeballs and attract clients.
To do well in content marketing, you need to know who your most valuable customers are. These high value clients are the ones most likely to make repeat purchases and stay loyal to your company.
Chances are that these individuals are highly engaged Transformational Consumers. At least according to Tara-Nicholle Nelson in her wonderfully insightful book The Transformational Consumer.
Financial advisers have always been in demand, whether for large corporations or personal businesses.
Not everyone is an expert at managing or overseeing finances which is why it’s so important that financial advisors are readily available.
However, the competition is extremely keen out there…
Heard of the 4 Ps of marketing (aka the Marketing Mix)? What about the acronyms STP?
Well, many of the new generation marketers hadn’t. And it figures.
Running a small business and feeling all ragged?
Its not surprising, considering how small business owners have to make the most of the limited time and resources available to them.
How did a movie like The Shawshank Redemption gross more than US$100 million even though it stank at the box office?
What can you do to develop an evergreen product or service — one that continually generates income years after its launch?
Thanks to The Perennial Seller by Ryan Holiday (he also wrote Growth Hacker Marketing), we now have a framework to build and market everlasting products and services.
Seth Godin is a marketing philosopher and thinker.
He doesn’t provide a step-by-step guide or a detailed road map for action in any of his books. Still they sell like hot cakes (like this, this, and this).
Sale photo created by tirachardz – www.freepik.com
You’ve followed every strategy in the digital marketing rule book yet sales is not forthcoming.
Designed a high-converting website? Check!
Hit the “buy button” in your consumer’s brain. That’s the goal of every consumer marketer – dead or alive.
However, it isn’t easy to know what goes on inside the brains of your target audiences. Until now…