marketing guru | Cooler Insights

Borrowing Your Watch to Tell You the Time

Walter — Tue, 29 Sep 2009 01:29:00 +0000

Are management consultants and "gurus" worth the money that they are paid? Or should companies try to figure everything out themselves? My thoughts here.

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Sharpen Your PR Pencils!

Walter — Sun, 26 Aug 2007 05:25:00 +0000

Uber marketing guru Professor Philip Kotler I had the fortune of attending a recent conference featuring one of the world’s top management guru Philip Kotler. Apparently, he is a museum fan too and may feature the National Museum of Singapore in his next book. Woo hoo! At the lecture, Professor Kotler shared about the rising […]

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Chief Marketing Officers Wanted

Walter — Wed, 22 Aug 2007 18:54:00 +0000

In the recent “Marketing for Results” conference which I attended graced by Professor Philip Kotler, he highlighted the importance of a new position – the Chief Marketing Officer (CMO) – in organisations. In certain companies, this role is equivalent to the almighty Chief Financial Officer (CFO) who usually sits next to the CEO in any […]

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Why Responsible Marketing Works

Walter — Wed, 13 Jun 2007 01:10:00 +0000

Courtesy of Grameen Foundation (http://www.grameenfoundation.org/) At the recent PR Academy Conference, I had the treat of listening to Pak Hermawan Kartajaya, who is one of the thought leaders in the asian marketing scene. He spoke about how principle based marketing can lead to greater revenue and consumer goodwill in the longer term. There are four […]

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