Jack Trout (courtesy of Trout & Partners)
I am not sure if I have shared this before, but my ultimate career goal is to be a consultant one day.
It is my wish to be an advisor to businesses, companies and individuals, assisting them to improve their odds in the finicky arena of the marketplace. Of course, that may be many years in the future or even a retirement job.
Uber marketing guru Professor Philip Kotler
I had the fortune of attending a recent conference featuring one of the world’s top management guru Philip Kotler. Apparently, he is a museum fan too and may feature the National Museum of Singapore in his next book. Woo hoo!
At the lecture, Professor Kotler shared about the rising importance of PR versus advertising and gave us a new acronym – PENCILS – in which to desribe the dimensions of PR. What does it mean?
In the recent “Marketing for Results” conference which I attended graced by Professor Philip Kotler, he highlighted the importance of a new position – the Chief Marketing Officer (CMO) – in organisations. In certain companies, this role is equivalent to the almighty Chief Financial Officer (CFO) who usually sits next to the CEO in any organisation.
What should a CMO do? Many things apparently, according to Kotler:
Courtesy of Grameen Foundation (http://www.grameenfoundation.org/)
At the recent PR Academy Conference, I had the treat of listening to Pak Hermawan Kartajaya, who is one of the thought leaders in the asian marketing scene. He spoke about how principle based marketing can lead to greater revenue and consumer goodwill in the longer term.
There are four factors which determine the sustainability of organisational branding: