Heard the band Grateful Dead sing ‘live’ before? Well, neither have I!
What caught my attention about the band, however, was this:
Tag: marketing
The Energy Industry’s Impact on All Businesses
How does the energy industry affect businesses? What implications does it hold for marketers?
For some companies, energy is energy — a cost of doing business, but not something they invest much attention or research in. As a result, many don’t think about where their power comes from and can sometimes ignore or fail to investigate shifts in the sector.
Marketing Case Study: 10 Brands That Gen Z Teenagers Love
Are you struggling to make your brand hip and happening to teenagers? Well you are not alone.
Most brands fail when it comes to making a connection with Generation Z (Gen Z) teens. At least according to a study conducted by American Express and Forrester in 2017.
Why K-Pop Marketing Rocks: Lessons For Non Superstars
Heard of the Korean boy band BTS? Well, they recently created a huge buzz when fans queued overnight just to get into their concert in Singapore.
Also known as the Bangtan Boys, the K-Pop group’s August 2018 hit Idol earned a Guinness World Record for the most viewed music video online in 24 hours, thrashing heavyweights like Taylor Swift.
How to Create Marketing Magic with Defining Moments
Why do you remember certain experiences and forget others? How can you design and engineer remarkable encounters that stick in your customers hearts and minds?
The answers to these and so much more were found in The Power of Moments, an extraordinary book by bestselling authors Chip Heath and Dan Heath.
World Cup 2018: Social Media Ideas to Boost Your Marketing Campaign
World Cup fever is upon all of us now. And top marketers are trying to score their own “goals” during this peak soccer season.
Happening 14 June to 15 July, this year’s World Cup is held at Russia. Considered by many to be the world’s largest sporting event, the FIFA World Cup 2018 features 32 teams playing 64 matches.
How to Craft Online Marketing Copy That Sells
The single biggest challenge faced by many online marketer and sales persons?
They cannot write or design for nuts.
And that is a major problem in today’s copy-centric digital age.
Revisiting Advertising’s Golden Rule
Courtesy of Perko’s
“Sell the Sizzle, not the Steak”
Everybody in the world of advertising would have heard of advertising guru Elmer Wheeler’s famous saying. It is considered by many to be one of the most beloved mantras in the world of marketing.
Why Your Marketing Should Be A Gift (And How To Make It So)
Content marketing has gotten a bad rap in recent years, no thanks to the hard-sell hucksters.
Too many businesses have falsely labelled their efforts as content marketing when they merely package their ad or sales pitch in the guise of a blog post, eBook, or webinar.
Roadside MBA: Lessons from Small Businesses
I love traveling. I love David versus Goliath tales. And I enjoy reading about business strategies.
Put this together and what have we got? The Roadside MBA by economics and business professors Michael Mazzeo, Paul Oyer and Scott Schaefer.