market research | Cooler Insights

Small Data: A Revolutionary Market Research Strategy

Walter — Tue, 02 Feb 2021 13:56:11 +0000

Wish to uncover the hidden desires of your customer's heart? Consider Small Data research—a technique pioneered by Martin Lindstrom.

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Why Your Marketing Should Be A Gift (And How To Make It So)

Walter — Fri, 20 May 2016 01:12:33 +0000

Giving value to your customers doesn't have to cost you an arm and a leg. Find out why and how you can give to get marketing.

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ABCs of Building a Customer Profile

Walter — Mon, 21 Mar 2016 14:00:43 +0000

In the world of digital marketing, understanding your customer personas is key. What can we do to flesh out the profiles of these targeted buyers for our products and services?

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Are you a giver, taker or matcher? [Psychology]

Walter — Fri, 18 Sep 2015 00:14:49 +0000

Is it truly more blessed to give than to receive? Are there situations where we should not only give but take or match what is given?

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Digital Marketing Trends: Key Insights in 2015

Walter — Wed, 04 Mar 2015 00:16:54 +0000

What are the key digital marketing trends in 2015? How should the rise in customer experience influence your marketing strategies?

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The Power of Empathy

Walter — Sun, 10 Aug 2014 06:44:00 +0000

How do we strike a chord with our customers, employees and investors? Enter empathy - one of the most powerful emotional tools in our management toolbox.

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How to Live It Up beyond Your 50s

Walter — Sun, 27 Apr 2014 04:41:00 +0000

Celebrity CEO of Fly Entertainment Irene Ang inspires the crowd “Get a L.I.F.E.!” is the mantra of this year’s 50 Plus Expo. Hosted by the Council for Third Age (C3A) and held at Suntec City last month, the event featured over 140 companies and organisations providing products and services catering to the over 50 market. […]

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What Kind of Marketer are You?

Walter — Sun, 10 Nov 2013 05:05:00 +0000

The Marketer Scientist is a new superhero (courtesy of Search Engine Land) In the world of marketing, there are two schools of thought. The first – and more common – group believes that marketing belongs to the rarefied world of advertising professionals, PR experts, and market research wizards. Every step is finely calibrated, like strokes […]

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How Crowdsourcing Grows Global Brands

Walter — Wed, 26 Jun 2013 14:19:00 +0000

“Participation is the new brand.” – Chaordix “The future of organisations is bringing chaos and order together” – Dee Hock (founder of VISA) In the world of marketing, crowds have always been a major fascination. We love to see crowds, especially during product launches or events. A well visited website is a good website – […]

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Marketing in the Age of Social Ephemera

Walter — Wed, 08 May 2013 05:57:00 +0000

Courtesy of BostInno What’s the first thing you do when you wake up in the morning? a) Brush your teeth? ? b) Wash your face? c) Visit the john? d) Check your smartphone? If your answer is the fourth option (like 95% of us), you’d probably check the time of the day, see if anything […]

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