Imagine living in your customer’s house. You dig into their wardrobe. You raid their fridge. You may even sleep on their beds.
And you do it all with their permission—of course! What you’ll observe as an ethnographic market researcher there could ignite your next big business idea.
Content marketing has gotten a bad rap in recent years, no thanks to the hard-sell hucksters.
Too many businesses have falsely labelled their efforts as content marketing when they merely package their ad or sales pitch in the guise of a blog post, eBook, or webinar.
Ever created a “perfect” ad or content, only to find that nobody gave a hoot?
Well, the problem probably lies in your failure to understand who your target audiences are, and what attracts them.
Courtesy of Red Revival
Is it truly more blessed to give than to receive? Are there situations where we should not just give but receive?
Well, the answer as you would imagine is that it all depends.
What is the single most exciting digital marketing opportunity in 2015?
Nope, it isn’t about generating great content. Neither is it mining mountains of big data, or optimizing social media channels.
Rather, customer experience is the holy grail for digital marketers this year. At least according to Adobe and Econsultancy’s Digital Trends 2015 report.
Have you wondered why…
a) People aren’t talking about your products – online or offline?
b) Nobody’s interested in your marketing messages?
c) Customer’s aren’t beating a path to your door?
d) Your employees are making a hasty exit?
e) Shareholders are pulling out their funds?
f) All of the above are happening – at the same time?
Celebrity CEO of Fly Entertainment Irene Ang inspires the crowd
“Get a L.I.F.E.!” is the mantra of this year’s 50 Plus Expo.
Hosted by the Council for Third Age (C3A) and held at Suntec City last month, the event featured over 140 companies and organisations providing products and services catering to the over 50 market. Divided into four thematic zones – Live , Inspire, Fulfill, and Enjoy (hence L.I.F.E.) – the event covered practically every topic which active agers would be interested in.
The Marketer Scientist is a new superhero (courtesy of Search Engine Land)
In the world of marketing, there are two schools of thought.
The first – and more common – group believes that marketing belongs to the rarefied world of advertising professionals, PR experts, and market research wizards. Every step is finely calibrated, like strokes to a canvas made by a master.
“Participation is the new brand.” – Chaordix
“The future of organisations is bringing chaos and order together” – Dee Hock (founder of VISA)
Courtesy of BostInno
What’s the first thing you do when you wake up in the morning?
a) Brush your teeth?