Tag: lifestyle marketing

The Aura of Anticipation

September 15, 2009 • Blog • 2 comments

Have you wondered why a perceived treat or reward sometimes appear better than they really are? Or experienced the endless wait for a brand new gadget to arrive in the stores, rushing to be the first among your friends to get it? How about the thought of that luscious holiday in Europe, where you can soak in the sights, scents and sounds of culture?

The one thing holding these disparate consumption experiences together is anticipation. An oft-forgotten but oh so powerful emotion which grips everyone of us.

Why Globetrotters is Great for Families

September 4, 2008 • Blog • 5 comments

We recently celebrated my nephew Isaac’s 6th birthday at Globetrotters Restaurant, a well-known joint which specialises in catering to families with young kids. It was our first time there even though we heard so much about it. Having experienced it myself, I can only say that this is one F&B outlet which pulls out all the stops in endearing itself to its target audience!

Specialising in global cuisines, Globetrotters is located at United Square shopping centre – a family friendly hangout in itself.

Maiden Flight on the Singapore Flyer

April 29, 2008 • Blog • 6 comments

After blogging about what the Singapore Flyer could do to shore up its marketing efforts about 15 months ago, I finally had the chance to embark on a maiden voyage on the world’s largest ferris wheel. This was possible thanks to the good folks at the Civil Service College who organised this special thank you function for contributors and supporters of their various programmes. Joining me were Rambling Librarian Ivan Chew as well as David Lee of PRSpeak.

Here’s a pictorial account of my voyage tonight, fresh from the lenses of my digital camera.

A view of the complex with the Singapore Flyer which had various F&B outlets, a teddy bear workshop, and various other specialty retailers.

How an Underdog Trumps Disney [Case Study]

August 19, 2007 • Business and Management • 5 comments

Can Whiskers (Wai Wai) take the mickey out of Mickey Mouse? (source of image)

What do you do when an 800 pound gorilla arrives at your door step?

Well, you differentiate, innovate and fight back with all you’ve got. Especially if you are an incumbent home-grown player in your local market.

These 8 Marketing Truths Will Make You Wiser About Women

August 10, 2007 • Business and Management • 5 comments

Designed by Freepik

“Women belong in all places where decisions are being made… It shouldn’t be that women are the exception.” — Ruth Bader Ginsburg

Indeed, ladies of all ages are not just the fairer gender. They are also growing in their influence on the world’s economy – even in traditionally masculine businesses like construction, Information Technology, manufacturing and engineering.

A Blast from the Past

July 28, 2007 • Blog • 6 comments

Just returned from the Sound Stories Concert, a celebration of old-time bands from the past at Zouk – the icon of cool in Singapore. Held in conjunction with the Singapore HeritageFest, the bash brought back many vintage acts like Max Surin (of Tokyo Square fame), Matthew and the Mandarins, Vernon Cornelius, Jive Talkin’, and Robert Fernando.

Hosted by the ever effable Brian Richmond, the concert certainly rocks (especially for the…umm… young at heart). As I swayed to the beat of some of the numbers, I realised too that – gasp – I am getting on in years too! This, plus my latest inclination towards listening to Gold 90 FM.

Our party began at Singapore’s number one nightspot of the year. Of course, as it was only about 9 pm when we went in, the regular party-goers hadn’t quite gathered yet.

It’s TigerLIVE Time!

July 27, 2007 • Blog • 10 comments

Give that man a beer. Make it at TigerLIVE!

If you are a fan of heritage-worthy brews, you should check out TigerLIVE. Recently opened at the ultra-hip heritage clubbing venue St James Power House, TigerLIVE opens from 11 am to 8 pm daily and charges an admission fee of S$18 for adults and S$12 for those below 18. Now, before you go “So expensive!”, do note that this includes a glass of Tiger beer (what else?) plus an exclusive limited edition Tiger souvenir per person. Minors will receive a soft drink (of course).

Offering a “multi-sensorial journey into Tiger Beer’s rish past all the way to its innovative present”, TigerLIVE marries state-of-the-art technology, vintage beer bottles, local celebrities and a whimsical twist to provide an alcoholic buzz. Here’s some photos from my recent visit there as a member of the Association of Singapore Attractions.

Niagara Windfalls

July 17, 2007 • Blog • 12 comments

Niagara Falls Photo courtesy of Laffy4K

I recently attended a talk on Casino Marketing by Daniel Shummy, a Las Vegas marketing veteran. One of the most interesting topics he shared was how Niagara Falls transformed itself.

Think of Niagara Falls in Canada and what crosses your mind? Great lakes perhaps? Holiday destination? How about those great iconic waterfalls and rapids often seen in movies?

A Fiery Legacy

July 15, 2007 • Blog • 4 comments

Check out this funky red spiral stairway at the Civil Defence Heritage Gallery

Do you know that the Central Fire Station was once Singapore’s highest lookout point? Back in the old days, fire fighters would climb up the tower to look out for fires in the city using their naked eyes. That was one of the interesting facts I discovered recently at the Civil Defence Heritage Gallery, which is opened by the Singapore Civil Defence Force.

A member of the Museum Roundtable, this boutique attraction shares the story of Singapore’s excellent fire services (they are a Singapore Quality Award winner) as well as some of the major crises which they handled. Located along Hill Street, admission is free to the public.

Birds of Different Feathers

June 30, 2007 • Blog • 10 comments

About a month ago, in a sudden whimsical flight of fancy, we decided to follow the flock and make our way to the Jurong Bird Park. Part of Wildlife Reserves Singapore, Jurong Bird Park is a multi-award winning attraction. It is famed for having the world’s largest aviary and manmade waterfall. Unfortunately due to the deadly avian flu scare, it has lost some of its lustre with the locals.

Our pictorial journey begins with the little intrepid explorer picking up a map and charting the course for the day.