leisure marketing | Cooler Insights

10 Truths Behind Tourists and Technology

Walter — Sun, 25 Sep 2011 08:53:00 +0000

Trail Kilkenny’s smartphone app is really smart – it doesn’t impose roaming costs to tourists Recently, I participated in a briefing comprising Singapore’s attractions industry and technology companies. The idea was for these IT and web solution providers to develop industry-wide initiatives that can boost productivity, marketing and visitor experience for museums, zoos, theme […]

The post 10 Truths Behind Tourists and Technology first appeared on Cooler Insights.

How an Underdog Trumps Disney [Case Study]

Walter — Sun, 19 Aug 2007 23:13:00 +0000

What should your attraction do when an 800-pound gorilla arrives at your door step? Here are 7 valuable marketing lessons from Ocean Park - Hong Kong's leading nature attraction.

The post How an Underdog Trumps Disney [Case Study] first appeared on Cooler Insights.

Autumn in Singapore?

Walter — Sat, 11 Aug 2007 22:38:00 +0000

One of the things which I love about Jewel Box at Mount Faber (where you can take the cable car) is its decor. There are probably few leisure attractions in Singapore which pay as much attention or fervour to creating thematic zones as the Jewel Box. This is probably one of the reasons why they […]

The post Autumn in Singapore? first appeared on Cooler Insights.

Viva Las Vegas!

Walter — Sun, 22 Jul 2007 22:55:00 +0000

Marketed internationally as “The Entertainment Capital of the World“, Las Vegas is a modern day miracle in the state of Nevada, a hot, arid and almost desert like region. By now, almost everybody in the world would be familiar with how it reinvented itself to attract some close to 40 million visitors a year. What […]

The post Viva Las Vegas! first appeared on Cooler Insights.

Animal Adventures

Walter — Mon, 04 Jun 2007 23:20:00 +0000

About two months back (yeah this post is long overdue), I brought my family to the Singapore Zoo. This is one of our favourite hang outs for many reasons, some of which I have blogged about here. Attracting close to a million visitors a year, the Singapore Zoo has attained pinnacle position in the Singapore […]

The post Animal Adventures first appeared on Cooler Insights.

NEWater’s Nice and Neat!

Walter — Sat, 26 May 2007 08:54:00 +0000

To celebrate International Museum Day which is also part of my work, I brought my family last week to the NEWater Visitor Centre, located at Koh Sek Lim Road off Upper Changi Road East. In case you do not already know, NEWater was one of the great stories of invention in the time of need. […]

The post NEWater’s Nice and Neat! first appeared on Cooler Insights.

One for the Road

Walter — Wed, 23 May 2007 23:18:00 +0000

Science Centre’s Roadshow on Chinese Inventions at Chinatown Point One of the most common forms of events marketing are roadshows. These can be standalone affairs in shopping malls or be part of a greater themed exhibition and convention. For years, roadshows have been used by credit card companies, insurance agents and real estate marketers to […]

The post One for the Road first appeared on Cooler Insights.

Separated from Birth?

Walter — Sun, 06 May 2007 05:10:00 +0000

As I was flipping the newspapers today, I spotted this pair of uncannily similar advertisements from two beauty establishments. See if you can spot the difference between these pair of “identical twins”. New York Skin Solutions touting miraculous cures for all kinds of skin ailments. > The more famous twin Yun Nam Hair Care offering […]

The post Separated from Birth? first appeared on Cooler Insights.

Family Fun at the Fort

Walter — Sun, 29 Apr 2007 02:08:00 +0000

Do you know that Singapore’s founding father Sir Stamford Raffles used to live up on Fort Canning? Or that this used to be called Bukit Larangan or “Forbidden Hill” in Malay? With about 45 minutes to kill after breakfast and before Ethan’s Chinese enrichment classes, my family decided to frolick this hilly green oasis in […]

The post Family Fun at the Fort first appeared on Cooler Insights.

Why We Love the Botanic Gardens

Walter — Sun, 15 Apr 2007 15:24:00 +0000

My family loves the Singapore Botanic Gardens. One of the oldest attractions in Singapore, it is a green sanctuary located right next to Singapore's shopping belt Orchard Road.

The post Why We Love the Botanic Gardens first appeared on Cooler Insights.