kevin roberts | Cooler Insights

Nothing Beats Sheer Hard Work

Walter — Sat, 11 Sep 2010 04:48:00 +0000

Thomas Edison worked endlessly to become the world’s greatest inventor, with a record 1,097 patents to his name (picture source) There are no secret potion you can quaff for instant riches. Nor will that two day workshop bring you instant fame and glory. Our world is full of shamans, witch-doctors, snake-oil salesmen and ‘gurus’ encouraging […]

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From Push to Pull to Participate

Walter — Sat, 03 Jul 2010 02:51:00 +0000

T-Mobile’s Flash Mob at Trafalgar Square In the world of advertising, it is common for one to think about generating Attention first before anything else. After all, that age-old mnemonic AIDA (Attention, Interest, Desire, Action) is predicated on the ability to capture your target audience’s eyeballs/ eardrums in the cacophony of marketing clutter. Well things […]

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Mystery, Sensuality and Intimacy

Walter — Thu, 16 Aug 2007 13:15:00 +0000

Once in a while, you stumble upon a gem of a book which you cannot put down. That happened to me recently, when I read Lovemarks (authored by Saatchi & Saatchi CEO Kevin Roberts who blogs here). Apparently, Kevin was in town recently as part of the Global Brand Forum but unfortunately, work commitments made […]

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Love & Attraction in the New Age

Walter — Mon, 09 Apr 2007 03:12:00 +0000

Paris Hilton – just a fad or an enduring icon in the age of attraction? I have been reading Derrick Daye’s awesome blog for its unique branding insights and came across the idea of the Attraction Economy and its accompanying concept of Lovemarks. Both were created by CEO of Saatchi and Saatchi, Kevin Roberts. According […]

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