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Unsure how to develop Content Marketing ideas? Wish to have some content idea hacks handy?
I know how it feels to be lost for words. It sucks—especially when you are under the pressure of an upcoming content marketing campaign deadline.
Stumped by an insurmountable problem at work? Keen to generate ideas that are “out of the screen”? Wish to find a way to make “gaming” come to life?
With Gamestorming by Dave Gray, Sunni Brown and James Macanufo, you now can.
Courtesy of Innovation Group
We’ve all been stuck in the desert of “been-there-done-that” before. Year after year, our company churns out predictable products and ho-hum services that hardly raises a yawn.
The result? Stagnating or declining sales even as our competitors waltz past us with exciting new products that captures the imagination and wows the media.
Can creativity ever be managed? Shouldn’t it be a spontaneous process that happens when you suddenly encounter a flash of brilliance?
How can you be creative if you are working in a role that undervalues creativity, like a lawyer, accountant or a vehicle mechanic?
Widely popularised by Disney, the concept of “imagineering” comes from its two words of origin:
Imagination, which is the act of dreaming and visualising a desired end-state;