HBR Ideacast | Cooler Insights

6 STEPPS for Viral Marketing on Social Media

Walter — Tue, 15 Oct 2013 06:01:00 +0000

Do you know why some content and ideas "go viral" while others sputter along? Check out these 6 steps to viral marketing success from Jonah Berger.

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Four Ways to Boost Innovation

Walter — Tue, 17 Jul 2012 12:43:00 +0000

Courtesy of Innovation Group We’ve all been stuck in the desert of “been-there-done-that” before. Year after year, our company churns out predictable products and ho-hum services that hardly raises a yawn. The result? Stagnating or declining sales even as our competitors waltz past us with exciting new products that captures the imagination and wows the […]

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Why “Repeatable” Business Strategies Work

Walter — Wed, 23 May 2012 23:40:00 +0000

What is the secret of enduring business success? The answer, according to Bain & Company’s Chris Zook and James Allen, is to develop repeatable business models. This is described in Bain’s website on Repeatability and highlighted in a recently published book by the authors. Source of image In this podcast on HBR Ideacast, Chris shares […]

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Ways to Embrace a Kinder Economy

Walter — Fri, 03 Feb 2012 14:49:00 +0000

Patagonia is the new yardstick for ethical and social businesses (image from Fortune Magazine) Of late, I hear a common clarion call amongst leading thinkers for companies to pursue a more humane, ethical and sustainable business strategy. These proclamations allude to the fact that the current system of profit and GDP growth at all costs […]

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How To Stick To Your Resolutions

Walter — Tue, 24 Jan 2012 12:48:00 +0000

How do we stick to them over the year so that we can accomplish our goals? Peter Bregman shows us how.

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Why Leaders Should Embrace a Higher Calling

Walter — Fri, 09 Dec 2011 13:00:00 +0000

Michael Beer (courtesy of Yale Chief Executive Leadership Institute) To rise above the vagaries of the uncertain economy, what should companies do? How can they manage the wrath of Wall Street and the severe backlash of a liquidity crunch? Well according to Michael Beer from Harvard Business School, the answer is that companies should embrace […]

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Dynamic Pricing Secrets from Ticket Scalpers

Walter — Tue, 27 Sep 2011 13:20:00 +0000

If only pricing strategies are this simple (courtesy of Zimbio) In a fascinating podcast with pricing consultant Rafi Mohamed, author of The 1% Windfall: How Successful Companies Use Price to Profit and Grow, Harvard Business Review unveiled some pricing strategies from the grey market resellers of tickets. These ticket scalpers normally sell their wares on […]

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How to be Extremely Productive

Walter — Mon, 29 Aug 2011 08:10:00 +0000

Unfortunately, most of us do not have 8 arms (Source of image) From organisational speed, let’s move on next to individual productivity. Once again, Harvard Business Review’s Ideacast features good ideas worth considering. In “Productivity Secrets of a Very Busy Man“, Bob Posen, a senior lecturer at Harvard and executive chairman of a major investment […]

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Executing with Strategic Speed

Walter — Wed, 24 Aug 2011 12:12:00 +0000

Achieving speed doesn’t just mean being fast (image source) You’ve heard of the saying “more haste less speed”. Apparently, this is true not just in life but in management. Ed Boswell, former CEO of the Forum Corporation, shares in this clip from Harvard Business Review (HBR) that the most efficient firms pay attention to speed, […]

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Why Companies Should Think Like The Media

Walter — Tue, 17 May 2011 01:32:00 +0000

Larry Kramer of CBS MarketWatch (source of image) In the hypercompetitive world of producing and peddling information, one finds that media companies are often compelled to innovate lest they perish. The advent of multiple social media and networking channels, mobile connectivity, and citizen journalism have accelerated the need for the media constantly keep abreast of […]

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