https://stg.coolerinsights.com Content Marketing and Social Media Agency in Singapore Sat, 11 Aug 2018 02:15:14 +0000 en-GB hourly 1 https://wordpress.org/?v=6.2.6 https://stg.coolerinsights.com/wp-content/uploads/2015/09/cropped-Cooler-Insights-Square-Logo-32x32.jpg https://stg.coolerinsights.com 32 32 https://stg.coolerinsights.com/2015/04/the-art-of-social-media-book-review/ https://stg.coolerinsights.com/2015/04/the-art-of-social-media-book-review/#respond Thu, 09 Apr 2015 13:39:29 +0000 http://coolerinsights.com/?p=3971 How do you master the art of social media? Rock your social media marketing with my book review of Guy Kawasaki and Peg Fitzpatrick's bestseller.

The post The Art of Social Media [Book Review] first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2015/04/the-art-of-social-media-book-review/feed/ 0 https://stg.coolerinsights.com/2013/02/enchantment-a-book-review/ https://stg.coolerinsights.com/2013/02/enchantment-a-book-review/#respond Tue, 05 Feb 2013 23:29:00 +0000 http://coolerinsights.com/uncategorized/2013/02/enchantment-a-book-review/ Keen to change the world? Want to transform your “caterpillars” into “butterflies”? Well, former Apple chief evangelist Guy Kawasaki’s Enchantment: The Art of Changing Hearts, Minds and Actions may show you a trick or two. Authored by the bestselling author of “The Art of the Start“, Enchantment is a multi-layered book. It begins with a […]

The post Enchantment: A Book Review first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2013/02/enchantment-a-book-review/feed/ 0 https://stg.coolerinsights.com/2007/07/nine-winning-ways-to-market/ https://stg.coolerinsights.com/2007/07/nine-winning-ways-to-market/#comments Wed, 11 Jul 2007 14:00:00 +0000 http://coolerinsights.com/uncategorized/2007/07/nine-winning-ways-to-market/ David versus Goliath by Caravaggio (collection of Museo del Prado) Storytelling is sweeping the social media world by storm. However, crafting the perfect story can be quite a bitch for the uninitiated. Thankfully, we’ve got brilliant online storytellers to help us here. I came upon this brilliant post on Guy Kawasaki’s blog about nine storylines […]

The post Nine Winning Ways to Market first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2007/07/nine-winning-ways-to-market/feed/ 4 https://stg.coolerinsights.com/2007/05/when-pr-stops-working/ https://stg.coolerinsights.com/2007/05/when-pr-stops-working/#comments Tue, 29 May 2007 22:02:00 +0000 http://coolerinsights.com/uncategorized/2007/05/when-pr-stops-working/ Got this interesting post by Guy Kawasaki which explains why PR doesn’t work in certain situations. According to the PRSite.com’s Margie Zable Fisher, the top 10 reasons are: 1) The client doesn’t understand the publicity process. 2) The scope of work is not detailed and agreed upon by both parties. 3) The client has not […]

The post When PR Stops Working first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2007/05/when-pr-stops-working/feed/ 14