guerrilla marketing | Cooler Insights

We the Undercover Marketers

Walter — Wed, 21 Mar 2012 13:39:00 +0000

Excuse me, are you an invisible stealth marketer? If you have no clue what this is, perhaps its high time for you to read about this.

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Mischief in the Museum

Walter — Tue, 29 Mar 2011 21:50:00 +0000

Can we allow ‘real life’ games in our museums ala Da Vinci Code and the Louvre? (source of image) Should we allow people to ‘play’ in the museums? How much leeway should we provide for spontaneous citizen initiated activities and when should we say no? Nina Simon of Museum 2.0 highlighted recent buzz-worthy examples of […]

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Guerrilla Marketing “Bearly” Making It?

Walter — Sun, 17 Oct 2010 13:34:00 +0000

Courtesy of STOMP Are we Singaporeans too straight-laced to stomach marketing gags? Do we like our advertisements to be plain, direct, and in-your-face? More importantly, are guerrilla marketing campaigns doomed to a hairy end? By now, everybody would have heard, seen and spoken about the sighting of a “bear” rummaging through rubbish bins at Ulu […]

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Are Flash Mobs Useful in Marketing?

Walter — Tue, 23 Jun 2009 03:47:00 +0000

Participants of one of Singapore’s first Flash Mob (Courtesy of nuffnangsg) By now, almost everybody would have heard of the phenomenon of flash mobbing, which is essentially involves an orchestrated mass activity where people congregate in a particular location to perform a specific act. According to Wikipedia, flash mobs are normally mobilised through social media […]

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8 Ways to Advertise Outdoors

Walter — Mon, 14 May 2007 23:31:00 +0000

In my recent series of posts, I have blogged about the increasing prevalence and popularity of outdoor advertising in Singapore. As cited in a recent survey, both taxi and bus advertising are on the increase. The growth in outdoor advertising has in fact led to the creation of its own awards – the Singapore Outdoor […]

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Moo-ing in the Wrong Pasture?

Walter — Wed, 02 May 2007 06:23:00 +0000

Colourful cows along River Valley Road below Fort Canning Park Many would have noticed the return of the colourful cows in open fields in the city. Those of us in the marcoms profession may recognise these “moo-ing” mascots to belong to Moove Media, an outdoor advertising company owned by the transport behemoth ComfortDelgro group – […]

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