grassroots marketing | Cooler Insights

Why Movements Matter (And How You Can Use It In Marketing)

Walter — Tue, 02 Feb 2016 00:34:00 +0000

Learn how to embrace movement marketing, and excite your customers to not just be buyers but evangelists for your cause.

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The 3 Players in Content Marketing

Walter — Sat, 15 Dec 2012 03:52:00 +0000

What is the single best way to reach consumers in the age of social media and digital devices? The answer lies in creating and curating great content.

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Face-to-Face Still Trumps Facebook

Walter — Sat, 29 Oct 2011 09:37:00 +0000

According to the latest post on Church of the Customer, the most important platform for consumers to talk about brands isn’t on Facebook, Google +, Twitter or even SMS! Rather, it is good old person-to-person communication in the flesh (well at least in the US). Have a look at this chart here from eMarketer: Source: […]

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From London With Love

Walter — Thu, 30 Aug 2007 00:17:00 +0000

Came across this brilliant post by CEO of Saatchi & Saatchi Worldwide Kevin Roberts. Apparently, the Museum of London (yeah its a museum folks) is using Google Earth to create a Love Map of the city. According to Kevin, “You register, locate a place on the map (like all Google-style maps it zooms in from […]

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Fan-tastic Life Cycle

Walter — Tue, 21 Aug 2007 00:09:00 +0000

Got this cool graphic of how fans are created and spawned while surfing Church of the Customer recently. Created by Geno of Brain on Fire from a mashup of Church of the Customer’s loyalty ladder and David Armano’s diagram, it shows in a nifty way how one can reach out to various communities and parties […]

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Extreme Branding or the Battle of the Cans

Walter — Mon, 07 May 2007 10:15:00 +0000

Driving along Victoria Street after a meal at the famous Jackson Kopitiam at MacPherson, I spotted this anomaly right smack in our city area just outside Bugis Junction. Yes, your eyes ain’t kidding you. We do have a Wholesale Centre just outside the city called the Victoria Street Wholesale Centre. Apparently, they have 41 units […]

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Word Of Mouth in a Nutshell

Walter — Thu, 15 Feb 2007 05:24:00 +0000

Word of Mouse in Action! I am currently reading the Secrets of Word-of-Mouth Marketing, a book by George Silverman, which I borrowed from the National Library. Fascinating stuff in there with some explanation of how one can make Word Of Mouth (WOM) marketing work. Let me highlight two key learning points. First is the Buying […]

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The World of WOM

Walter — Tue, 05 Dec 2006 16:18:00 +0000

Came across this very useful post for those obsessed with defining how Word Of Mouth (WOM) marketing and its various incarnations work. Quoting from the Media Guerrilla and Word Of Mouth Marketing Association (WOMMA): Buzz Marketing Using high-profile entertainment or news to get people to talk about your brand. Viral Marketing Creating entertaining or informative […]

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