festivals | Cooler Insights

The Power of Evergreen Marketing Rites and Icons

Walter — Sat, 10 Mar 2012 00:09:00 +0000

Do you know that many of the world's most popular rituals came from commercial companies? Learn how you can do so here.

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Event Marketing Strategies from a Disney Veteran

Walter — Sun, 10 Jul 2011 00:46:00 +0000

The annual Flower and Garden Festival at Walt Disney World’s Epcot is the world’s biggest (courtesy of WDW Parkhoppers) How can you continually engage your guests at a theme park, zoo, museum, or other themed destination? While building new attractions (rides and exhibits) can add value, showcases innovation and drives attendance, they are rather expensive. […]

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Moovin’ to the Magic of Moomba

Walter — Sun, 08 Mar 2009 02:21:00 +0000

Happening at Melbourne’s Birrarung Marr and Alexandra Gardens area across both banks of the Yarra River, the Moomba Waterfest is one of the longest running festival in the City of Melbourne which has been celebrated since 1955. Pitched at securing community involvement and celebrating Australia’s multi-cultural identity, the celebrations are apparently Australia’s largest free public […]

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Mid-Autumn Moonlit Magic

Walter — Fri, 19 Sep 2008 14:22:00 +0000

The Mid-Autumn, Mooncake or Lantern Festival always carries special meaning for me. It is one of those occasions where you just simply have to be out at night to soak in the sights, sounds, scents and sweetness (mooncakes!) of that savoury festival where we commemorate the harvest of autumn. In Singapore, the celebrations inevitably revolve […]

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