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QR Codes and Other Epic Marketing Fails

Walter — Mon, 15 Jun 2015 13:45:46 +0000

QR Codes. They are the greatest thing since sliced bread. After all, they allow you to "gamify" your business in clever and inventive ways right? Wrong!

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My Secret Life on the McJob: Book Review

Walter — Mon, 06 May 2013 13:42:00 +0000

Jerry Newman of University of Buffalo (courtesy of UB Faculty Experts) Imagine a 57 year old management professor donning the uniform of an undercover fast food worker for 14 months. Opting for this “hardship” research project during his sabbatical, he goes through seven jobs in burger chains like McDonald’s, Burger King, and Wendy’s. Along the […]

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SG Rating – A Tool for Consumer Businesses

Walter — Tue, 02 Apr 2013 05:19:00 +0000

Customer service is one of the most talked about topics in Singapore. Hell hath no fury like a Singaporean customer scorned. At the same time, we have this incredible obsession to share what we eat, wear, buy and do, often with “value-added” comments (“yay” or “nay”). Unfortunately, retailers and F&B operators are often oblivious of […]

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Eat Play Shop at Johor Bahru

Walter — Sat, 16 Feb 2013 04:02:00 +0000

What are Johor Bahru’s (JB) malls like? Do they really offer great value for shoppers? Recently, my wife and I decided to revisit JB’s shopping malls after hearing positive things (mainly how cheap it was to buy books from Popular) about our closest neighbouring city from friends. As we’re pretty time-starved, we chose to focus […]

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Why Branding Isn’t Just a Marketing Problem

Walter — Tue, 25 Oct 2011 10:14:00 +0000

Ensure that all customer touchpoints are branded (courtesy of Marketing Brainstorm) You’ve probably heard variations of these conversations in your own organisation: “Our branding sucks! Let’s change our logo and splash it all over the place.” “We need a new tagline! And a fancy jingle that everybody can hum to!” “Our website looks like a […]

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Technology in Museums – Some Surprising Findings

Walter — Thu, 11 Aug 2011 12:59:00 +0000

I couldn’t believe my eyes when I read this 2009 article in Museum Audience Insight on how technology is actually preferred by older museum visitors to younger ones. Have a look at the chart below: Courtesy of Museum Audience Insight According to their findings of visitors to Outdoor History Museums, , “… people under thirty […]

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Thematic Toilets 2 – Nature’s Call

Walter — Fri, 13 Jul 2007 04:10:00 +0000

If you think country-themed loos are cool, wait till you check out the rest rooms at Labrador Park. They are not only aesthetically decorative but educational and insightful too! And the contents within the commodes are curated and contextually relevant to their location too. They are also sparkling clean which is unusual for outdoor-based toilets. […]

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How Retailers Can Go Wrong

Walter — Sun, 21 Jan 2007 14:12:00 +0000

Recently, my wife and I had the chance to speak to a young girl working at a specialty retail outlet at VivoCity. The circumstances which led to this were rather unpleasant, and I prefer not to go into details. Our conversation was pretty enlightening though. It revealed some serious flaws which certain (not all) retail […]

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7 As of Marketing Experiences

Walter — Fri, 12 Jan 2007 11:00:00 +0000

How do you market a lifestyle destination like a theme park, restaurant, mall, or museum? Do the traditional 4 Ps still work? Consider the Experience Mix here.

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Why Night Safari is World Class

Walter — Mon, 04 Dec 2006 10:00:00 +0000

Last Saturday, I brought my family to the Night Safari, one of Singapore’s top performing leisure attraction. The place was swarming with both locals and tourists alike, and the atmosphere was simply electric. Sprawled over 40 hectares, this wildlife destination attracts more than a million visitors a year, and has won numerous Tourism Awards for […]

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