events | Cooler Insights

A Cheapskate’s Guide to Enjoying Singapore

Walter — Sun, 17 May 2015 08:48:31 +0000

Can you enjoy life in Singapore without spending a bomb? Yes you can! Here are 16 ways to have cheap and good fun!

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Join Elmo in Singapore’s First Sesame Street Ride

Walter — Sun, 03 Mar 2013 06:13:00 +0000

I’ve loved Sesame Street ever since I was a kid. Watching it week after week on Saturday mornings, I was transfixed by its lovable muppets, while learning a thing or two. The award winning children’s television show has since spun off numerous franchised products featuring characters like Cookie Monster, Oscar, Bert and Ernie, Big Bird, […]

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World’s First Transformers Ride Opens in Singapore

Walter — Sat, 03 Dec 2011 01:41:00 +0000

EVAC, a new autobot created specially for the attraction It’s a night of 3D thrills and spills as Transformers The Ride made its global premiere at Universal Studios Singapore. Rumoured to cost more than S$100 million and to take more than four years to plan and build, Transformers The Ride is probably one of the […]

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Should Museums Attract Niche Or Mass Audiences?

Walter — Mon, 31 Oct 2011 13:16:00 +0000

NHB’s Night Festival 2008 I love reading Nina Simon’s Museum 2.0 blog for her cutting insights on stuff happening in my neck of the woods. One of the issues that she recently wrote about – audience development – is something that museums and art galleries in Singapore are also grappling with. In her post, Nina […]

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Event Marketing Strategies from a Disney Veteran

Walter — Sun, 10 Jul 2011 00:46:00 +0000

The annual Flower and Garden Festival at Walt Disney World’s Epcot is the world’s biggest (courtesy of WDW Parkhoppers) How can you continually engage your guests at a theme park, zoo, museum, or other themed destination? While building new attractions (rides and exhibits) can add value, showcases innovation and drives attendance, they are rather expensive. […]

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Playing Paparazzi at the Shine Youth Festival

Walter — Tue, 05 Jul 2011 12:50:00 +0000

“Ready, 1, 2, 3…. strike a pose and smileeee!” Last Saturday, I had the chance to be a “press photographer” at the festival opening of Shine Youth Festival, thanks to the kind folks at Panasonic Lumix and Omy.sg. Held as part of an event photography course taught by freelance photographer Sze Ping, I learnt several […]

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Let’s Get Social at Singapore’s First Social Media Day!

Walter — Thu, 23 Jun 2011 22:53:00 +0000

Happening 25 June (that’s tomorrow!) from 2 to 9 pm at *Scape, Singapore’s first Social Media Day promises to be quite a hoot with games, performances, blogshops, food and more. The event is one of more than 500 Social Media Day events around the world celebrating how social technologies have democratised media and made it […]

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Universal Studios Singapore Opens in Grand Fashion

Walter — Sat, 28 May 2011 08:17:00 +0000

Ethan’s certainly enjoyed his first visit to Universal Studios Singapore Lights… Cameras… and so much action! That sums up the grand opening of Universal Studios Singapore this morning. After allowing members of the public to visit parts of the park in stages, Universal Studios Singapore finally had its grand opening party. Thanks to the kind […]

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YOG Roars with a Breathtaking Beginning

Walter — Sun, 15 Aug 2010 01:43:00 +0000

Through the kind assistance of Coca Cola Singapore’s June Kong-Dhanabalan, Ethan, Tina and I caught the opening ceremony of the inaugural Youth Olympic Games in Singapore. Touted as the more extravagant show ever staged in Singapore, the close to two-hour event featured the 3,600 athletes hailing from more than 200 International Olympic Committee (IOC) member […]

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The World’s Longest Lunch @ Melbourne City

Walter — Fri, 13 Mar 2009 11:30:00 +0000

Happening over 17 days, the Melbourne Food & Wine Festival comprises some 200 feasting events and activities held over multiple venues both within Melbourne City itself as well as the Victoria region. Attracting about 300,000 guests annually, this annual culinary celebration covers a wide range of gastronomic experiences – from wine tasting, dessert sampling, and talks […]

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