evangelist marketing | Cooler Insights

Transforming Critical Failure to Box Office Success

Walter — Fri, 10 Jul 2009 00:05:00 +0000

Courtesy of wintan29 Like almost everyone else who doesn’t don a skirt, I have watched Transformers 2: Revenge of the Fallen recently. The action was fast, furious and catered specifically for hot-blooded males of any age. After all, gigantic alien robots and Megan Fox is sure to draw the attention of the Y chromosome. What’s […]

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Seth Godin Talks about Tribes

Walter — Thu, 21 May 2009 14:53:00 +0000

One of my favourite marketing gurus Seth Godin shares his ideas on how tribes are changing the world, community by community, in a grassroots evangelistic sort of way. In the age of social media with its platforms and tools – blogs, Facebook, Youtube, Flickr, Twitter, Plurk etc – the barriers to entry in starting any […]

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Are Marketers Going To Be Extinct?

Walter — Tue, 24 Mar 2009 00:08:00 +0000

In the digital age, the barriers separating company and customers are demolished. Do marketers still have a relevant role or will they go the way of the Dodo?

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Service versus Sales

Walter — Mon, 13 Aug 2007 22:11:00 +0000

Used car salesman (courtesy of Chaka Raysor) I am always puzzled why companies spend a lot more energy and focus on trying to sell rather than pleasing their customers. If you don’t already know, customer retention is a far more profitable strategy than customer acquisition. That, plus the fact that word of mouth is taking […]

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Nine Winning Ways to Market

Walter — Wed, 11 Jul 2007 14:00:00 +0000

David versus Goliath by Caravaggio (collection of Museo del Prado) Storytelling is sweeping the social media world by storm. However, crafting the perfect story can be quite a bitch for the uninitiated. Thankfully, we’ve got brilliant online storytellers to help us here. I came upon this brilliant post on Guy Kawasaki’s blog about nine storylines […]

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The World of WOM

Walter — Tue, 05 Dec 2006 16:18:00 +0000

Came across this very useful post for those obsessed with defining how Word Of Mouth (WOM) marketing and its various incarnations work. Quoting from the Media Guerrilla and Word Of Mouth Marketing Association (WOMMA): Buzz Marketing Using high-profile entertainment or news to get people to talk about your brand. Viral Marketing Creating entertaining or informative […]

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