https://stg.coolerinsights.com Content Marketing and Social Media Agency in Singapore Sat, 23 Jun 2018 01:32:20 +0000 en-GB hourly 1 https://wordpress.org/?v=6.2.6 https://stg.coolerinsights.com/wp-content/uploads/2015/09/cropped-Cooler-Insights-Square-Logo-32x32.jpg https://stg.coolerinsights.com 32 32 https://stg.coolerinsights.com/2015/06/the-3-ts-of-the-social-age/ https://stg.coolerinsights.com/2015/06/the-3-ts-of-the-social-age/#respond Thu, 04 Jun 2015 14:10:27 +0000 http://coolerinsights.com/?p=673 Truth, transparency and trust. These are the 3 Ts of the social age. Find out why these make all the difference here.

The post The 3 Ts of the Social Age first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2015/06/the-3-ts-of-the-social-age/feed/ 0 https://stg.coolerinsights.com/2015/03/influencer-marketing-ethics-singapore/ https://stg.coolerinsights.com/2015/03/influencer-marketing-ethics-singapore/#comments Sun, 22 Mar 2015 13:26:05 +0000 http://coolerinsights.com/?p=3843 How should influencers behave when faced with a moral dilemma? What is ethical and unethical in influencer marketing?

The post Influencer Marketing Ethics in Singapore first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2015/03/influencer-marketing-ethics-singapore/feed/ 1 https://stg.coolerinsights.com/2013/05/10-commandments-of-ethical-enterprises/ https://stg.coolerinsights.com/2013/05/10-commandments-of-ethical-enterprises/#respond Tue, 14 May 2013 05:42:00 +0000 http://coolerinsights.com/uncategorized/2013/05/10-commandments-of-ethical-enterprises/ Can you guess the name of this actor? (courtesy of Lawson Stone) In the social era, everybody’s becoming an activist. Don’t believe me? Just look at the feeds on your Facebook or Twitter accounts. Empowered by the social web, everybody’s posting, sharing, retweeting, commenting, or liking a political, social or environmental cause these days. Causes […]

The post 10 Commandments of Ethical Enterprises first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2013/05/10-commandments-of-ethical-enterprises/feed/ 0 https://stg.coolerinsights.com/2010/03/the-art-of-good-governance/ https://stg.coolerinsights.com/2010/03/the-art-of-good-governance/#respond Sat, 20 Mar 2010 02:11:00 +0000 http://coolerinsights.com/uncategorized/2010/03/the-art-of-good-governance/ (Source: SCCCI) How should board directors carry out their duties as arbiters of public trust? What should companies do to boost performance while ensuring that sufficient safeguards are in place? In an age of increasing dissatisfaction over how companies and charities are governed, how does one balance the need for innovation with control? To find […]

The post The Art of Good Governance first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2010/03/the-art-of-good-governance/feed/ 0 https://stg.coolerinsights.com/2008/08/transparent-marketing/ https://stg.coolerinsights.com/2008/08/transparent-marketing/#respond Sat, 16 Aug 2008 00:54:00 +0000 http://coolerinsights.com/uncategorized/2008/08/transparent-marketing/ Transparency in marketing taken to new heights! (courtesy of laffy4k) The subject of ethics in marketing has been broached numerous times, and one of its key issues relate to disclosure and openness. Or more specifically what colouring agent E224 in your breakfast cereal really means. In the age of social media, information has become abundantly […]

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