environment | Cooler Insights

Going Zero Waste: How DBS Bank Does It

Walter — Mon, 04 Feb 2019 07:43:57 +0000

Learn how DBS Bank supports the Zero Waste movement in Singapore here.

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Content Marketing 101: Why Context is the New King

Walter — Wed, 20 Jan 2016 23:51:03 +0000

Gary Vaynerchuk once said that "if content is king, context is god". Learn the 10 factors of context influencing your content marketing efforts.

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Driving Singapore’s Sharing Economy

Walter — Wed, 24 Sep 2014 05:37:00 +0000

Learn how the Sharing Economy Association drives more Singaporeans to embrace sharing.

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How To Enjoy a Minimalist and Balanced Life

Walter — Sun, 13 Jul 2014 04:30:00 +0000

Are your material things robbing you of the true meaning of life? Learn how living a minimalist and balanced life can add joy to your years.

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When Marketing Feels Like Religion

Walter — Tue, 03 Jun 2014 01:02:00 +0000

Can marketing scale Maslow's hierarchy of needs to allow customers to achieve self-transcendence? I believe so, and here's how.

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10 Commandments of Ethical Enterprises

Walter — Tue, 14 May 2013 05:42:00 +0000

Can you guess the name of this actor? (courtesy of Lawson Stone) In the social era, everybody’s becoming an activist. Don’t believe me? Just look at the feeds on your Facebook or Twitter accounts. Empowered by the social web, everybody’s posting, sharing, retweeting, commenting, or liking a political, social or environmental cause these days. Causes […]

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A Winning Mix of Hospitality, Heritage and Hope

Walter — Fri, 31 Aug 2012 08:12:00 +0000

Sprawled over 1.4 million square feet along Singapore’s most scenic waterfront at Marina Bay, The Fullerton Heritage is an integrated dining, hotel and retail development comprising seven heritage and new buildings – The Fullerton Hotel Singapore, The Fullerton Bay Hotel Singapore, The Fullerton Waterboat House, One Fullerton, The Fullerton Pavilion, Clifford Pier and Customs House. […]

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2 Happy Ways to Recycle and Reduce

Walter — Fri, 23 Mar 2012 13:32:00 +0000

Courtesy of Coca-Cola Singapore With Earth Hour around the corner, it is timely for both individuals and companies to consider how they can reduce their environmental impact on our beautiful planet. Coca-Cola Singapore is certainly taking a proactive role in this area. As part of their effort to instil the habit of recycling in Singapore, […]

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How to Start and Sustain a Movement

Walter — Sat, 28 Jan 2012 13:50:00 +0000

Student volunteer guides Jessie and Janet from Naked Hermit Crabs By now, you’ve probably heard how social technologies can transform social, political and environmental movements. Globally, one can find numerous examples of causes given an online shot-in-the-arm through Twitter, Facebook, Youtube videos, shared photos, and other platforms. These channels have been further accelerated by the […]

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How Businesses Can Learn From Nature

Walter — Fri, 21 Oct 2011 14:16:00 +0000

Nobody manages resources better than Nature! (image source) Sustainability seems to be the buzzword these days. We’ve all heard about how companies are investing in carbon credits to offset their industrial activities, embark on occasional recycling programmes, or improving their efficiency to reduce their carbon footprint. While such motives are laudable, they often compromise on […]

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