entertainment economy | Cooler Insights

Singapore’s Pavilion @ Shanghai World Expo

Walter — Sat, 05 Jun 2010 00:04:00 +0000

At the Shanghai World Expo 2010, the country pavilions are especially significant as they are iconic representations of what each country has to offer. After visiting those from Europe and the Americas, as well as those closer to home in China, Australia and Southeast Asia, how does Singapore’s Pavilion compare? Join me for an in-depth […]

The post Singapore’s Pavilion @ Shanghai World Expo first appeared on Cooler Insights.

Touring Asia & Australia at the Shanghai World Expo

Walter — Sun, 30 May 2010 00:04:00 +0000

After visiting the various country pavillions in the European and American zones of the Shanghai World Expo, we focused our attention on the regions closer to home. Due to the shortage of time, we could only enter the Singapore pavillion as the queues to most of the Asian pavillions were rather formidable. However, I did […]

The post Touring Asia & Australia at the Shanghai World Expo first appeared on Cooler Insights.

A Visual Tour of Shanghai World Expo

Walter — Sun, 23 May 2010 23:43:00 +0000

Targeting to be the most visited World Expo event in history with an ambitious 70 to 100 million visitors, the Shanghai World Expo, is also the most expensive ever held in the history of the world’s fairs. Considered to also be the largest (yes, they do love superlatives there!) at 5.28 square km, the World […]

The post A Visual Tour of Shanghai World Expo first appeared on Cooler Insights.

Coca-Cola’s Brand-sational World Expo Pavillion

Walter — Sat, 15 May 2010 01:18:00 +0000

My visit to the Coca-Cola Pavillion at the Shanghai World Expo was certainly one of the highlights of my trip. As a geek who firmly believes in the virtues of experiential marketing, branded entertainment and transmedia storytelling, I was almost brought to tears (fanboy style) by Coke’s immaculate attention to details here. Every single consumer […]

The post Coca-Cola’s Brand-sational World Expo Pavillion first appeared on Cooler Insights.

Biggest Biscuit Bash

Walter — Sun, 19 Aug 2007 00:15:00 +0000

Tired of the usual roadshows with pretentious promoters and inane entertainment? Here’s something novel for a change. In an ingenious use of their product employing one of PR’s oldest trick, biscuit manufacturer Jacob’s recently hit the headlines with their attempt to build Singapore’s biggest biscuit sculpture. Their fabulous feat of food art sits on a […]

The post Biggest Biscuit Bash first appeared on Cooler Insights.