emotional marketing | Cooler Insights

Why Customers Really Buy: Book Review

Walter — Mon, 20 Aug 2012 03:01:00 +0000

How do you find out what truly makes your customers tick? Can you understand what your customer REALLY wants through surveys, focus groups, and structured interviews? The answer, according to Linda Goodman and Michelle Helin, is “No”. Debunking traditional research predicated on the above yardsticks, the authors of “Why Customers Really Buy – Uncovering the […]

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Marketing – Fact, Fantasy or Fallacy?

Walter — Sun, 06 May 2012 14:12:00 +0000

Too bad marketers don’t have growing noses like Pinnochio! (source of image) In the world of marketing, there are three schools of thought. The first is the school of facts. Proponents of this idea hinge much of their marketing on bread and butter issues, focusing on very tangible aspects of their products or services such […]

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The Power of Emotions

Walter — Mon, 09 May 2011 00:36:00 +0000

“And Jesus Wept” (Courtesy of A View From The Edge) Over the past couple of weeks, Singapore’s General Elections captured the attention of many Singaporeans, resulting in a Polling Night that had a nail biting finish. More than 2 million people casted their votes for the future of Singapore. In reading, viewing and listening to […]

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The Four Greatest Emotions of the Heart

Walter — Mon, 19 Apr 2010 00:37:00 +0000

Do you know that your heart isn't actually the seat of your emotions? Learn what the four greatest emotions are, and how you can work with them here.

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Mystery, Sensuality and Intimacy

Walter — Thu, 16 Aug 2007 13:15:00 +0000

Once in a while, you stumble upon a gem of a book which you cannot put down. That happened to me recently, when I read Lovemarks (authored by Saatchi & Saatchi CEO Kevin Roberts who blogs here). Apparently, Kevin was in town recently as part of the Global Brand Forum but unfortunately, work commitments made […]

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Love & Attraction in the New Age

Walter — Mon, 09 Apr 2007 03:12:00 +0000

Paris Hilton – just a fad or an enduring icon in the age of attraction? I have been reading Derrick Daye’s awesome blog for its unique branding insights and came across the idea of the Attraction Economy and its accompanying concept of Lovemarks. Both were created by CEO of Saatchi and Saatchi, Kevin Roberts. According […]

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How Much is My Brand Worth?

Walter — Tue, 13 Feb 2007 16:18:00 +0000

I came across this awesome blog on branding by the Blake Project which offers truckloads of fabulous advice and insights on the art and science of branding. This is probably one of the best blogs on marketing which I have seen. What’s great is that they do offer lots of free stuff too. How does […]

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