If content is king, copywriting is a skill reserved for royalty.
Indeed, while a picture may paint a thousand words, it is often the words, phrases, and sentences that make (or break) your social media marketing campaigns.
Tag: editorial
Content Marketing Strategy: 4 Questions Before You Start
“If you wait for inspiration to write you’re not a writer, you’re a waiter.” ― Dan Poynter
Wish to enjoy greater success in your content marketing efforts? Start by thinking about your content marketing strategy, beginning with the change you wish to make in your content reader.
How You Can Make Good Money Through Blogging
Older than Facebook, Twitter, LinkedIn, or YouTube, blogging is the grand daddy of social media marketing.
Focused primarily on writing long-form articles, maintaining a blogs isn’t as sexy as shooting video-based “snaps”, live streaming, or posting Instagram photos.
The Essential Guide to Writing Great Online Content
How do you write so well on social media? What can I do to speed up my writing skills?
These are two of the most common questions I’ve often been asked as a digital marketing trainer, content marketing specialist, and business blogger.
How To Write Like a Content Marketing Rock Star
The greatest challenge in content marketing lies in creating compelling content.
Now just any old article, Tweet, or Facebook update, mind you, but stuff that your readers would want to read, share, and click on.
10 Ways to Fix Your Content Marketing Writer’s Block
As a content marketing strategist, I write a lot of content. And sometimes, I hit a wall.
When that happens, I do not scream, shout or sulk. Instead, I do what comes naturally to me. I may take a walk, catch 40 winks, or grab a coffee.
Six Ways to Craft Killer Content in Marketing
Air Asia knows a thing or two about catching attention (source of image)
Let’s face it. We have all hit the content marketing wall.
Writers of all stripes and affiliations know what I mean. Your brain freezes. Your fingers stiffen. Your energy levels dip.
How are you going to deliver that compelling piece of customer-focused content?
Content Rules: Book Review
Content is king! Content rules!
Yeah, we know that already. Thanks to the burgeoning growth of content marketing – the new “silver bullet” in a marketer’s arsenal – everybody is hopping onto the content marketing bandwagon.
However, how do we tap this rising trend? More specifically, what should you do to “create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business”?
7 Ways To Write And Communicate Clearly
Communicating clearly is a constant pain for publicists like us. If we do it well, nobody is going to say a thing. If we botch it up, however…
Just yesterday, our Prime Minister Lee Hsien Loong posted on Facebook about the ongoing need for public officers to communicate more clearly to the public. He shared a link from The Irish Times which described how Apple’s “lost its way with words” in a recent employment ad using “gibberish”.
How Analogies and Metaphors Uplifts Your Content
An example of an advertising analogy and metaphor (source of image)
Have you wondered why certain speakers and writers can bring their ideas across so elegantly? How do they transform a complex (and sometimes obscure) concept into one which we can see in our heads with such clarity and definition?
The answer lies in their ability to to tell stories with rich and powerful analogies, allegories and metaphors.