What makes a high converting e-commerce product page and why is it important?
Well, the goal of your e-commerce site is to bring in revenue for your online store. Driving traffic to your page is the easy part. Once you get people there, you have to sell to them.
And that is where the challenge lies…
If you run an online store, you’re probably wondering how you can improve your e-commerce business.
The competition for digital sales is fierce and relentless — with an endless array of competitors nipping at your heels.
Sale photo created by pressfoto – www.freepik.com
Worried about the onslaught of online commerce on your retail shop? Struggling to pay the bills as your walk-in customers decline?
Well, you are not alone.
(Updated 29 July 2017) Amazon Prime Now has just launched in Singapore, and is taking the local grocery delivery market by storm.
Demand has been so overwhelming that delivery was unavailable for quite some time. Industry pundits are now watching how the battle between Prime Now, Lazada’s LiveUp, HonestBee, and other players will turn up.
AIDA (Attention, Interest, Desire, Action) is no longer serving us as well as she did.
At least according to Avinash Kaushik, renowned Digital Marketing Evangelist of Google.
Kay Wong and Adeline Yeo at the launch of their collection
What do you get when you mix women’s fashion, finger painting art and motherhood? The answer is Something Beautiful.
Hatched in far away Prague during a Spotlight Singapore business trip led by my friend art administrator Colin Goh, this collaborative effort came about when Singapore fashion designer Kay Wong of online fashion retailer Milky Way teamed up with finger-painting artist Adeline Yeo. Through the partnership, Kay and Adeline combined their creative and entrepreneurial talents in a business venture that infuses the beauty of art into ladies wear targeted at mothers.
Can you make money on social media? That is probably the most asked (and least answered) question in the digital age.
While everybody (and their dog) are on Facebook, Twitter, YouTube, LinkedIn and Pinterest, few businesses are able to tap onto this huge reservoir of commercial potential.
As my wife and I were having our breakfast and purchasing fresh groceries recently at the Redhill Market, I spotted this interesting signboard from a fish monger in the market. Apparently Pan’s Fish offers fresh fish for sale (the kind you can cook) on its website and you can actually order them via e-commerce.
I believe they must be one of the first wet market stalls to be so proactive in encouraging online ordering. The cool thing is that if you can’t make it during the unearthly wet market opening hours, you can always get your catch of ikan kurau, salmon, mackerel, prawns and more online, 24 by 7.
Now all they need is a blog, a Facebook fan page, and a Twitter account….
Following a tip-off from Jessica Greenwood at the recent Verge event, I went to do some online sleuthing to find out more about China’s ambitious plans to create the world’s largest virtual world.
In case you do not know, the number of internet users in China has already eclipsed that of the United States, and blogging has taken the huge country by storm. More and more Chinese are relying on online sources of information, opinions and news. E-commerce has also taken off with predictions that more than a million internet entrepreneurs may be born.