digital | Cooler Insights

7 Triggers of Human Attention in the Digital Age

Walter — Tue, 22 Aug 2017 13:34:54 +0000

Attention is one of the scarcest resource in the digital and social age. To capture your audience's attention, you'll need to know the 7 triggers in this article.

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How DBS Transformed into a Digital Powerhouse

Walter — Wed, 03 May 2017 13:29:05 +0000

Do you know that DBS Bank is considered to be the World's Best Digital Bank? Or that Alibaba is fast becoming the world's largest financial services provider?

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How I use LinkedIn to Generate 80 Percent of My Business Leads

Walter — Thu, 09 Mar 2017 14:31:24 +0000

Have you wondered how you can use LinkedIn to generate valuable business leads? If you do, check out how I've done it here.

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A Prescription for Digital Drifters

Walter — Wed, 16 Nov 2016 23:04:32 +0000

Digital drifting is the aimless scrolling of apps on our screens. Escape from this malaise to lead a more productive and fulfilling digital life.

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7 Ways to Succeed in Native Advertising

Walter — Mon, 26 Oct 2015 13:09:05 +0000

Have you started "going native" in your marketing strategy? If you haven't, consider these 7 steps to succeed in native advertising.

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When Content Marketing Becomes Spam

Walter — Fri, 06 Feb 2015 02:31:38 +0000

Are you a content marketing spammer? Do your efforts in producing and sharing content yield little fruit?

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Public Relations in the Social Age

Walter — Wed, 16 Jul 2014 05:03:00 +0000

The age of digital and social media has changed the game of Public Relations forever. What strategies and tactics can PR professionals adopt to stay afloat?

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The Evolution of Influence

Walter — Mon, 20 May 2013 05:52:00 +0000

Courtesy of Helping Psychology Influence. That’s a neat word. According to Dictionary.com, influence is “the capacity or power of persons or things to be a compelling force on or produce effects on the actions, behavior, opinions, etc., of others”. In other words, its how effective you are in transforming others and eliciting change. In the […]

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Marketing in the Age of Social Ephemera

Walter — Wed, 08 May 2013 05:57:00 +0000

Courtesy of BostInno What’s the first thing you do when you wake up in the morning? a) Brush your teeth? ? b) Wash your face? c) Visit the john? d) Check your smartphone? If your answer is the fourth option (like 95% of us), you’d probably check the time of the day, see if anything […]

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Samsung Unveils Galaxy S4 LTE Smartphone

Walter — Tue, 23 Apr 2013 13:09:00 +0000

Models in Ashley Isham’s Capsule Collection with Samsung’s Galaxy S4 LTEs After months of waiting, Singapore finally witnessed the launch of Samsung’s GALAXY S4 With LTE. The much anticipated “super” smartphone ups the ante in its contest with the iPhone 5, boasting a larger screen size and battery housed in a light (130 g) and […]

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