Are you struggling to make your brand hip and happening to teenagers? Well you are not alone.
Most brands fail when it comes to making a connection with Generation Z (Gen Z) teens. At least according to a study conducted by American Express and Forrester in 2017.
Whoopee do! 2019 has come and is almost gone.
What were some of the major trends in social media marketing that we experienced over the past year? What do we foresee as the major upcoming movements for the year ahead?
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Frustrated with your efforts in writing copy for your digital marketing campaigns? Confused by what digital marketing agencies in Singapore are telling you about copywriting?
In this article, I will share what I know about digital copywriting, and provide some best practices in copywriting which you can use. I will also offer some tips on how you can hire the right agency to help you with online copywriting.
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Feeling stuck behind a keyboard, wondering what you should write, film or design? Need help to research winning content marketing topics?
You are not alone. Content block is one of the most common reasons for companies and individuals to abandon their content marketing efforts.
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Social media marketing is taking Singapore’s business world by storm.
Virtually all the major brands here have established a strong online presence—from FMCG brands, airlines, telcos, banks, insurance, sports, supermarkets, fitness to food and beverage chains.
Improving conversions is the Holy Grail of every digital marketer.
A website, Facebook Page or email which fails to turn a prospect into a customer is practically worthless.
Being a digital marketer is a lot like being a detective.
While your goal isn’t to nab a cold-blooded murderer (thankfully), you do need the right investigative skills and techniques to solve your “online marketing cases.”
Your website is probably the most important piece of digital real estate for your business. Unfortunately, it may also be the most neglected.
To ensure that you can win trust and provide a good user experience online, there are several best practices that you should observe.
Name me 10 Business-to-Business (B2B) brands that are active online.
Chances are that you’ll struggle trying to identify them. Perhaps Alibaba could be one of them. Or SAP, Intel, General Electric and Accenture.
The biggest myth about B2B marketing is that you can’t do it online.
With products and services ranging from thousands to millions of dollars, your customers can’t possibly see a Facebook ad, click on a button, whip out their credit card, and buy, right?