digital influence | Cooler Insights

21 Laws of Social Media Influencers

Walter — Wed, 27 Apr 2016 02:04:01 +0000

How can we grow our social media influence and leadership? Consider the 21 Laws of Influence by Hellen Davis, and how they can be adapted for the social age.

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The most powerful influencers for your brand

Walter — Wed, 08 Jul 2015 13:53:27 +0000

What is the best way for companies to harness the power of social influence? The answer is surprisingly simple, yet few organisations have done this successfully.

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The Ebb and Flow of the Social Web

Walter — Wed, 12 Mar 2014 06:04:00 +0000

Source of image Catalysed by the ubiquitous social web, our lives are becoming inseparable from that of our networks. We are addicted to the constant online “strokes” delivered by our friends, and crave their likes, shares, comments and retweets. Like it or loathe it, much of what happens in real life (IRL) is intimately intertwined […]

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Return on Influence: Book Review

Walter — Sun, 02 Dec 2012 11:05:00 +0000

“I have become a number… And if you are even slightly active on social media sites such as Twitter, Facebook, and LinkedIn, you have become a number too…” So begins Return on Influence – The Revolutionary Power of Klout, Social Scoring, and Influence Marketing, a slim volume delving into the world of social scoring. Written by […]

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The 3 Layers of a Social Organisation

Walter — Fri, 19 Oct 2012 06:12:00 +0000

As the world shifts towards social media as the de facto way to communicate, organisations must go social too. Here's how.

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Why Every Employee Should Be a Blogger

Walter — Wed, 25 Jul 2012 14:44:00 +0000

Source of image Lately, I’ve been perplexed by a paradox in the world of social networks and online influence: Why are so few Singaporean brands gaining traction on social media platforms despite the huge number of Singaporeans online? The answer I suppose is that there aren’t enough people doing the job. Relying solely on your […]

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Reaching the Consumer of the Future

Walter — Fri, 18 May 2012 15:07:00 +0000

What are some of the big issues facing the consumer of tomorrow? How should retailers, lifestyle businesses and fashion brands equip themselves to reach these customers? Speaking at the recent Asia Fashion Summit, Ruth Marshall-Johnson, Senior Editor of Think Tank at WGSN, highlighted that consumer businesses need to consider five key trends and suggested how […]

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