customer service | Cooler Insights

How to Turn Unhappy Customers into Online Advocates

Walter — Wed, 18 Apr 2018 14:14:05 +0000

Customer service is the new marketing. Learn why you should respond to your complaining customers and how you can do so offline and online here.

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Why Customer Experience is the New Marketing

Walter — Thu, 12 Apr 2018 13:25:53 +0000

Customer experience (CX) is the new marketing. Especially when you design the right "Moments of Truth" for your customer. Learn more here.

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[Infographic] Social Media Customer Care Statistics

Walter — Wed, 25 Oct 2017 14:36:55 +0000

Do you know why improving social media customer can improve your brand image, increase customer retention and boost sales? Check out this mammoth compilation of statistics.

The post [Infographic] Social Media Customer Care Statistics first appeared on Cooler Insights.

How FAQs can rock your content marketing

Walter — Mon, 10 Aug 2015 08:49:26 +0000

Are you at a loss to how you can boost your content marketing? Consider crafting customer-centric FAQs! Here's how.

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QR Codes and Other Epic Marketing Fails

Walter — Mon, 15 Jun 2015 13:45:46 +0000

QR Codes. They are the greatest thing since sliced bread. After all, they allow you to "gamify" your business in clever and inventive ways right? Wrong!

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Digital Marketing Trends: Key Insights in 2015

Walter — Wed, 04 Mar 2015 00:16:54 +0000

What are the key digital marketing trends in 2015? How should the rise in customer experience influence your marketing strategies?

The post Digital Marketing Trends: Key Insights in 2015 first appeared on Cooler Insights.

Global Findings in Social Media Customer Service

Walter — Tue, 03 Feb 2015 04:06:22 +0000

Wonder who the global kings and queens of customer service on social media are? What about response rates to customer queries on social media?

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The True Price of Excellent Service in Singapore

Walter — Thu, 04 Dec 2014 10:05:06 +0000

How much would you pay for excellent service in Singapore? Beyond money, what else can we do to raise service standards here?

The post The True Price of Excellent Service in Singapore first appeared on Cooler Insights.

Can We Make Singapore Tourists More Happy?

Walter — Wed, 26 Nov 2014 02:49:14 +0000

Customer satisfaction for Singapore's tourism businesses has dropped significantly. Are there ways for us to address this decline?

The post Can We Make Singapore Tourists More Happy? first appeared on Cooler Insights.

How to Truly Market – Without Marketing

Walter — Wed, 14 May 2014 04:31:00 +0000

Source of image What is the simplest definition of marketing? According to the Business Dictionary, it is the management process by which goods and services move from concept to the customer, while involving the 4 Ps: product, price, place, and promotion. For services, this may be expanded to include other Ps like people, process, and […]

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