customer experience management | Cooler Insights

Why Customer Experience Should Never Be Overlooked on Your Landing Page

Walter — Wed, 16 Jun 2021 23:16:31 +0000

Wish to make your landing page work harder for your brand? Consider the role of Customer Experience (CX) in your page design.

The post Why Customer Experience Should Never Be Overlooked on Your Landing Page first appeared on Cooler Insights.

How to Create Marketing Magic with Defining Moments

Walter — Wed, 03 Oct 2018 14:28:30 +0000

Why do some customer experiences leave a lasting impact while others are just forgettable? The answer lies in Defining Moments. Learn how to create yours here.

The post How to Create Marketing Magic with Defining Moments first appeared on Cooler Insights.

How to Turn Unhappy Customers into Online Advocates

Walter — Wed, 18 Apr 2018 14:14:05 +0000

Customer service is the new marketing. Learn why you should respond to your complaining customers and how you can do so offline and online here.

The post How to Turn Unhappy Customers into Online Advocates first appeared on Cooler Insights.

Why Customer Experience is the New Marketing

Walter — Thu, 12 Apr 2018 13:25:53 +0000

Customer experience (CX) is the new marketing. Especially when you design the right "Moments of Truth" for your customer. Learn more here.

The post Why Customer Experience is the New Marketing first appeared on Cooler Insights.

[Infographic] Social Media Customer Care Statistics

Walter — Wed, 25 Oct 2017 14:36:55 +0000

Do you know why improving social media customer can improve your brand image, increase customer retention and boost sales? Check out this mammoth compilation of statistics.

The post [Infographic] Social Media Customer Care Statistics first appeared on Cooler Insights.

How Badass Users Makes Your Business Awesome

Walter — Fri, 12 May 2017 02:02:10 +0000

Business success isn't about creating awesome products, but in making your users awesome. Learn how you can do so here.

The post How Badass Users Makes Your Business Awesome first appeared on Cooler Insights.

How to Win in Social Customer Care

Walter — Sun, 12 Jun 2016 14:25:56 +0000

How can companies delight their customers through a blend of face-to-face and Facebook encounters? What strategies can they adopt to foster greater customer loyalty and advocacy?

The post How to Win in Social Customer Care first appeared on Cooler Insights.

Managing Customer Experiences in the Digital Age

Walter — Tue, 23 Feb 2016 13:17:46 +0000

In the digital age, the greatest opportunity for marketers lies in boosting customer experiences across all touch points. Discover why customer experience matters and how you can manage and measure customer experience.

The post Managing Customer Experiences in the Digital Age first appeared on Cooler Insights.

How to Truly Market – Without Marketing

Walter — Wed, 14 May 2014 04:31:00 +0000

Source of image What is the simplest definition of marketing? According to the Business Dictionary, it is the management process by which goods and services move from concept to the customer, while involving the 4 Ps: product, price, place, and promotion. For services, this may be expanded to include other Ps like people, process, and […]

The post How to Truly Market – Without Marketing first appeared on Cooler Insights.

7 Ways to Truly Delight Your Customers

Walter — Wed, 19 Feb 2014 05:06:00 +0000

How can we delight our customers so much that they become our advocates? Here are 7 FACTORS to consider.

The post 7 Ways to Truly Delight Your Customers first appeared on Cooler Insights.