customer evangelism | Cooler Insights

Why Movements Matter (And How You Can Use It In Marketing)

Walter — Tue, 02 Feb 2016 00:34:00 +0000

Learn how to embrace movement marketing, and excite your customers to not just be buyers but evangelists for your cause.

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7 Ways to Truly Delight Your Customers

Walter — Wed, 19 Feb 2014 05:06:00 +0000

How can we delight our customers so much that they become our advocates? Here are 7 FACTORS to consider.

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Face-to-Face Still Trumps Facebook

Walter — Sat, 29 Oct 2011 09:37:00 +0000

According to the latest post on Church of the Customer, the most important platform for consumers to talk about brands isn’t on Facebook, Google +, Twitter or even SMS! Rather, it is good old person-to-person communication in the flesh (well at least in the US). Have a look at this chart here from eMarketer: Source: […]

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We the Citizen Marketers of Your Brand

Walter — Tue, 15 Feb 2011 22:44:00 +0000

The best form of marketing are carried out by Citizen Marketers. Learn who they are and what makes them tick here.

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Saying Sorry is Good for Business

Walter — Fri, 22 Aug 2008 22:57:00 +0000

Why do companies fail to apologise time and time again, even when it is good for business? My thoughts here.

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Do You Trust Someone Virtual or Real?

Walter — Sun, 03 Aug 2008 00:08:00 +0000

There is something which I always suspected about offline versus online Word Of Mouth (WOM) marketing. And that is that nothing beats the real thing. While reading my favourite blog about WOM, which is the Church of the Customer, I came across these interesting statistics through its links. They hail from the US, the world’s […]

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My Family’s Car Accident – A Tale of Service Excellence

Walter — Sun, 07 Oct 2007 01:06:00 +0000

Yesterday afternoon, my wife together with my son and maid got into an accident along CTE (I was attending a work lunch then). What happened was a tale of God’s divine providence mixed with extraordinary service excellence. My wife was driving towards the city and encountered the usual Saturday afternoon jam. Traffic was extremely heavy […]

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Service versus Sales

Walter — Mon, 13 Aug 2007 22:11:00 +0000

Used car salesman (courtesy of Chaka Raysor) I am always puzzled why companies spend a lot more energy and focus on trying to sell rather than pleasing their customers. If you don’t already know, customer retention is a far more profitable strategy than customer acquisition. That, plus the fact that word of mouth is taking […]

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Why Are We Still Neglecting Word Of Mouth?

Walter — Tue, 30 Jan 2007 15:41:00 +0000

Church of the Customer’s Ben McConnell pointed to this interesting bit of research by BIGresearch recently. Apparently, advertisers have been making all the wrong investments in mass media advertising when most people still relies on family and friends to give their recommendations on what to buy. According to BIGresearch: As more marketers seek to make […]

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