customer analytics | Cooler Insights

Who Should You Really Target

Walter — Wed, 16 Nov 2011 22:54:00 +0000

Courtesy of Lost & Found Online Marketing One of the most important chapters in the book of marketing is customer segmentation and targeting. You need to know who you’re reaching and how you’re making your product or service relevant to their needs, wants or desires. Without a keen understanding of your target segment, everything else […]

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How To Create Delightful Customer Experiences

Walter — Sat, 08 Oct 2011 17:24:00 +0000

How do you delight and impress your customers? Is there a secret formula to engineering memorable and distinct customer experiences?

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Anticipatory versus Predatory Marketing

Walter — Mon, 15 Aug 2011 13:21:00 +0000

Predators are better in the movies than on the streets (source) There are two forms of marketing out there. The first is what I call Predatory Marketing. Almost every company and business selling to a consumer does this to some extent. Like a pack of wolves hunting for fresh meat, predatory marketers venture to where […]

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Eye Power versus i-Power

Walter — Sun, 06 Jun 2010 22:47:00 +0000

Source In the age of digital dominance and wicked widgets, one tends to lose the use of one’s primary senses. Lulled by the comforts of computers, one can become oblivious to one’s immediate surroundings and end up relying more on secondary rather than primary data. By inadvertently shutting ourselves to the real world and gluing […]

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