crisis communications | Cooler Insights

Top Tips To Tame a PR Crisis [INFOGRAPHIC]

Walter — Tue, 07 Jan 2020 13:05:28 +0000

Wonder what you should do when a PR crisis hits? This infographic will show you the Dos and Don'ts!

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Can Bad Online Publicity Be Good PR For Your Brand?

Walter — Thu, 17 May 2018 05:31:48 +0000

Can bad news with negative virality be good for your brand? Only under certain circumstances. Learn what these are here.

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How United Airlines Went Viral on Social Media [PR Crisis]

Walter — Wed, 12 Apr 2017 02:13:22 +0000

The United Airlines recent scuffle with Dr Dao has become a viral sensation for all the wrong reasons. How did this airline disaster become such a huge PR crisis?

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Public Relations Strategies in the Digital Age

Walter — Tue, 19 Jul 2016 13:18:10 +0000

What is the role of Public Relations in the digital and social age? Pick up invaluable tips on digital and social media PR from a renowned blogger and marketer here.

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Nikon Photo Contest: Viral Sensation or PR Fiasco?

Walter — Sun, 31 Jan 2016 08:05:13 +0000

Nikon's photo contest has turned into a major online fiasco. It has gained so much virality that it has spread far beyond Singapore's shores. What lessons in crisis communications can we glean from here?

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The Dîner en Blanc Debacle

Walter — Sat, 25 Aug 2012 00:45:00 +0000

Are these foods not “white” enough? (courtesy of Daniel’s Food Diary) When the ingredients to a dish are not properly assembled, the outcome could be a recipe for disaster. It all started rather innocently and positively. Pitched as part of a global initiative, Dîner en Blanc is the world’s first viral event premised on the […]

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Why Saying Sorry Matters in Business

Walter — Wed, 28 Dec 2011 11:52:00 +0000

BP Former CEO Tony Hayward’s Apology came too little too late (courtesy of Infinite Unknown) Recently, everybody in Singapore has been talking about the spate of SMRT train delays and breakdowns in December. Numerous netizens have called for extreme measures to be taken, including the resignation of the CEO, granting of free rides to commuters, […]

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‘Ham’-mered by Diseased Pigs and Disgusting Pizzas

Walter — Thu, 30 Apr 2009 13:05:00 +0000

It was the best of times, it is the worst of times in this tale of two culinary crises. The first has the potential to be truly cataclysmic, while the second could balloon into a major corporate catastrophe. How both incidents have rippled through the social media world makes for an interesting study. The more […]

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If Someone Slaps You on the Left Cheek…

Walter — Sun, 29 Mar 2009 01:52:00 +0000

What should you do when your organisation, brand or colleagues are under attack? Should you defend your turf or let it die down naturally?

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Telling the Bad News

Walter — Wed, 23 Jul 2008 00:07:00 +0000

Crises can be opportunities if handled well, as these Chinese characters show (courtesy of tingilinde) One of the most important skills PR practitioners need to know is crisis communication. That is when things go wrong but need to be made public. Public listed companies would probably be most familiar with this when sharing their quarterly […]

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