corporate communications | Cooler Insights

Managing the 4 Types of Communication Crises

Walter — Sun, 05 Jul 2015 04:17:39 +0000

What should you do when a major crisis erupts? How can you counter the wave of negative public opinions that emerge, especially when they happen online?

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Offensive Versus Defensive Public Relations

Walter — Wed, 20 Aug 2014 13:22:00 +0000

The world of Public Relations (PR) consists of both offensive and defensive communication strategies. Learn the difference between the two here.

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Public Relations in the Social Age

Walter — Wed, 16 Jul 2014 05:03:00 +0000

The age of digital and social media has changed the game of Public Relations forever. What strategies and tactics can PR professionals adopt to stay afloat?

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7 Ways To Write And Communicate Clearly

Walter — Tue, 17 Jun 2014 18:30:00 +0000

Good writing doesn't just come naturally to us. Find out how you can shorten your path to great writing with these 7 useful tips.

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Why Every Employee Should Be a Blogger

Walter — Wed, 25 Jul 2012 14:44:00 +0000

Source of image Lately, I’ve been perplexed by a paradox in the world of social networks and online influence: Why are so few Singaporean brands gaining traction on social media platforms despite the huge number of Singaporeans online? The answer I suppose is that there aren’t enough people doing the job. Relying solely on your […]

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Do You Trust Your CEO?

Walter — Fri, 15 Jun 2012 23:34:00 +0000

Source: Edelman Insights Thanks to a blog post from Jackie Huba of Church of the Customer, I came to learn about Edelman Insights Presentation titled “Key Employee Engagement Findings from Edelman’s 2012 Trust Barometer”. From the survey results (graphic above), several facts seemed to pop out: 1) People are increasingly losing their trust in the […]

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Should I or Shouldn’t I? – Ethics in PR

Walter — Fri, 14 Aug 2009 09:15:00 +0000

Courtesy of Keith Maguire As a public relations professional who deal with the media on a regular basis, I am often faced with situations which require a judgement call. These may take the form of a series of deeply probing questions by journalists who are determined to weed out the grains of dirt, or to […]

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Branding Non-profits

Walter — Sun, 29 Jul 2007 23:50:00 +0000

The Salvation Army is one of the world’s most recognised non-profit brand. In this day and age, non-profit organisations like charities, trade associations, special interest groups, and clubs can ill afford to ignore branding. To reach a critical sized audience and membership, you need systems and processes to be in place. You need to also […]

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