Came across this quirky bit of thinking by Copyblogger about how the legendary Mark Twain (the artist formerly known as Samuel Langhorne Clemens) will make an excellent blogger and perhaps even content marketing guru!
Try to apply these gems to blogging – heck, any form of content marketing or writing – and you will understand the wisdom of the man.
“Whenever you find you’re on the side of the majority, it is time to reform.”
Think that your investment in a wraparound Straits Times or TODAY ad is going to save your business? How about that huge poster in the MRT station, where gazillions pass by every day. Well, think again. Without good copy, the most in-your-face, eye-popping, jaw-dropping advertisement is going to just go down the drain.
An example of an advertising analogy and metaphor (source of image)
Have you wondered why certain speakers and writers can bring their ideas across so elegantly? How do they transform a complex (and sometimes obscure) concept into one which we can see in our heads with such clarity and definition?
The answer lies in their ability to to tell stories with rich and powerful analogies, allegories and metaphors.