copyblogger | Cooler Insights

Content Marketing: Why Helping Beats Selling Anytime

Walter — Wed, 31 Oct 2012 23:30:00 +0000

In the world of content marketing, it pays to actually help your customers rather than to sell to your customers. Here's how you can do so.

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How to Make Your Blog Great

Walter — Wed, 12 Nov 2008 23:58:00 +0000

Are there ways to stand out from the 133 million blogs which are tracked by Technorati (and probably a gazillion more which are untracked)? Can your blog be a favourite bookmark for the thousands of online surfers? How can one distinguish and differentiate one’s online real estate against the competition? Yes, you can! (with apologies […]

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The Rule of Three

Walter — Thu, 20 Dec 2007 15:05:00 +0000

Courtesy of Hale Popopi Came across this brilliant piece of copywriting advice from Copyblogger and how the “Rule of three” works universally in capturing people’s attention. It is simple, effective and oh so true. Here’s a quote from the post: …information presented in groups of three sticks in our heads better than other clusters of […]

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7 Steps to Great Writing

Walter — Thu, 26 Jul 2007 02:00:00 +0000

Copyblogger, one of the world’s most popular for writing aficionados like yours truly, featured this excellent post on writing effective copy by Brian Clark. I have read plenty of copywriting tips in my lifetime, but this is probably one of the best I have come across. Read it, apply it to your writing, and voila! […]

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