You invested considerable time, money and effort into building up your content factory.
You hired the best writers this side of the universe, employed the most talented designers, and have scripted a few “killer” marketing videos.
You invested considerable time, money and effort into building up your content factory.
You hired the best writers this side of the universe, employed the most talented designers, and have scripted a few “killer” marketing videos.
Photo by photosteve101
Imagine that you are working feverishly on a document. Suddenly, the programme you are using shuts down, apparently without any rhyme or reason.
Aargh! What should you do?
Business vector designed by Freepik
Have you thought about the amount of time you should spend creating original content? What about filtering and sharing what others publish?
Triggered by a post from David Meerman Scott, I thought about my own experience as a content and social media marketer.
The platforms are free but the time and effort producing them isn’t (courtesy of zenfolio)
Let’s face it. We are swamped by content.
What used to be physical has now invaded our virtual and mobile spaces. With a gazillion blogs, videos, photos, podcasts, slide presentations, and so on, consumers are literally “consumed” by data.